Thursday, December 26, 2019

Review of Reading Eggs for Children Ages 4 to 8

Reading Eggs is an interactive online program intended for children ages 4-8 and designed to teach children how to read or to build on existing reading skills. The program was originally developed in Australia by Blake Publishing but brought to schools in the United States by the same company that developed Study Island, Archipelago Learning. The premise behind Reading Eggs is to engage students in a fun, interactive program that initially builds a foundation for learning to read and eventually guides them towards reading to learn. The lessons found in Reading Eggs are designed to tie into the five pillars of reading instruction. The five pillars of reading instruction include phonemic awareness, phonics, fluency, vocabulary, and comprehension. Each of these components is necessary for children to master if they are going to be expert readers. Reading Eggs provides an alternative avenue for students to master these concepts. This program is not intended to replace traditional classroom instruction, instead, it is a supplemental tool in which students can hone and build the skills which they are being taught at school. There are 120 total lessons found in the Reading Eggs program. Each lesson builds on a concept taught in the previous lesson. Each lesson has between six and ten activities that students will complete to master the overall lesson. Lessons 1 through 40 are designed for students who have very little reading skills. Children will learn their first reading skills at this level including sounds and names of the alphabet letters, reading sight words, and learning essential phonics skills. Lessons 41 through 80 will build on those skills previously learned. Children will learn more high-frequency sight words, build word families, and read both fiction and nonfiction books designed to build their vocabulary. Lessons 81 through 120 continue to build on previous skills and will provide activities for children to read for meaning, comprehension, and to continue to increase vocabulary. Here are some key components of Reading Eggs. Its Teacher/Parent-Friendly Reading Eggs is easy to add a single student or a whole class.Reading Eggs has terrific reporting that makes it easy to monitor individual student or whole class progress.Reading Eggs provides teachers with a downloadable letter to send home to parents. The letter explains what Reading Eggs is and provides login information for students to work on the program at home at no additional cost. It also provides parents with the opportunity to have an account to track their child’s progress at no additional cost.Reading Eggs provides teachers with a comprehensive user guide as well as toolkit loaded with books, lesson plans, resources, and activities. The teacher toolkit has several books and activities that they can use in conjunction with their Smart Board to interactively teach lessons to the whole class. Its Instructional With Diagnostic Components Reading Eggs provides teachers and parents with the opportunity to assign specific lessons to students. For example, if a kindergarten teacher is teaching the letter â€Å"K†, the teacher can go in and assign the lesson over the letter â€Å"K† to all of the students to reinforce that concept.Reading Eggs also provides teachers and parents with the option of giving each child a diagnostic placement test. This test consists of forty questions. When the child misses three questions, then the program assigns them to the appropriate lesson that corresponds to how they did on the placement test. This allows students to skip past concepts which they have already mastered and places them at the level in the program where they should be.Reading Eggs allows teachers and parents to reset a student’s progress at any time in the program. Its Fun and Interactive Reading Eggs has kid friendly themes, animations, and songs.Reading Eggs allows users to create and personalize their own unique avatar.Reading Eggs provides users with motivation by providing incentives and rewards. Each time they complete an activity, they are rewarded with golden eggs. Their eggs are kept in their â€Å"eggy bank† which they can use to buy reward games, clothes for their avatar, or accessories for their house. In addition, when a user completes a lesson they earn an animated â€Å"critter†, which they collect as they go through the program.Reading Egg lessons are set up similar to a board game where you move from stepping stone to another by completing an activity. Once you have completed each activity, then you have completed that lesson and get to move on to the next lesson. Reading Eggs Is Comprehensive Reading Eggs has hundreds of extra learning activities and games aside from those in the standard 120 reading lessons.The Playroom is loaded with over 120 learning activities covering a wide range of topics ranging from letter reinforcement to art.My World allows students to visit eight destinations loaded with fun, interactive activities.Story Factory allows students to write and build their own stories and then enter them into a weekly story writing competition.Puzzle Park gives students a chance to earn some more Golden Eggs by completing word puzzles and practicing sight word recognition.The Arcade is a place where students can use their earned Golden Eggs to play much fun, interactive reading games.Driving Tests contains assessments covering sights words, phonics skills, and content area vocabulary. If a student satisfactorily completes a test, they are rewarded a racing car game which they can play to earn more golden eggs.Skills Bank is designed to build a student’s ski lls in spelling, vocabulary, grammar, and punctuation.Music Cafà © allows students to access and play their favorite songs that hear within a lesson. Its Structured Reading Eggs provides students with a comprehensive dashboard located on the left of their screen. This dashboard keeps track of which lesson they are on, how many golden eggs they have earned, and allows them access to their stuff and all the other places they can go to the program.Reading Eggs forces students into order by padlocking activities. You must complete activity one to open activity two.Reading Eggs also locks components such as My World, Puzzle Park, the Arcade, Driving Tests, Skills Bank until a user has mastered the appropriate number of lessons to have developed the skills necessary to use those components. Research on Reading Eggs Reading Eggs has been proven to be an effective tool for children to learn how to read. A study was conducted in 2010 that paralleled the features and components of the Reading Eggs program to essential elements that students must comprehend and possess to be able to read. Reading Eggs uses a variety of effective, research-based learning activities that motivate students to successfully complete the program. The web-based design features those components that have been proven to be highly effective in getting children to be high functioning readers. Overall Impression Reading Eggs is an exceptional early literacy program for parents of young children as well as schools and classroom teachers. Children love using technology and they love to get rewards and this program combines both of them effectively. In addition, the research-based program successfully incorporates the five pillars of reading. You may feel concerned if you think young children may be overwhelmed by the program, but the tutorial in the help section was terrific. Overall, Reading Eggs deserves five out of five stars, because it is a wonderful teaching tool that children will want to spend hours using.

Wednesday, December 18, 2019

Burberry Case Study - 1896 Words

BURBERRY Introduction Rose Marie Bravo, CEO for Burberry from 1997 until now (2003). Changed company from â€Å"heavily reliant on licensing and distribution †(1997) to â€Å"leading luxury brand†(2003) Revenue increase:  £225 million in 2000 almost  £600 million in 2003. She has been able to successfully steer the company through an initial public offering of 22.5% in 2002. History: Founded in 1856 by 21 year old Thomas Burberry, who opened a draper’s shop and soon invented gabardine, a waterproof and breathable fabric that was chosen to be official coat of British Army in World War I. In 1920’s Burberry check pattern – a camel, black, red and white plaid design was introduced and it became registered trademark. Celebrities (Humphrey Bogart†¦show more content†¦Operated more than 132 company owned stores including London, Barcelona and New York flagship stores designed to display full product range. * Gross margin rose from 47% in 2000 to 56% to reflect brand’s new positioning. * Biggest design challenge was to create consistent brand image without risking to loose brand credibility. Brand Portfolio: (a) Burberry London – Core label (b) Thomas Burberry (only in Spain amp; Portugal) lower-priced for younger, fashion-conscious customers (c) Burberry Blue and Black for young women and men in Japan (d) Prorsum – was introduced as hand-tailored from innovative fabrics, associated with haute couture. Aim to showcase new image to the top industry journalists and get editorial press for colledctions. First staged on catwalk show in September 1998 in London Fashion eek and honoured as British Classic Design Collection of the Year. Later, semiannualy showed at Milan Fashion week. Advertising: New team of photographer Mario Testino (worked with Vogue, The Face, Vanity Fair), creative director Fabien Baron and advertising agent David Lipman was formed with  £10 million advertising budget. Advertising campaign consisted of 2 parts: (1) in 1998 model Stella Tenant appeared in Burberry outwear and conveyed brand values – chassic and chic and fun and witty. (2) in 1999, model Kate Moss joined and iped years off the average age of customer with a shotShow MoreRelatedBurberry Case Study1682 Words   |  7 PagesStep: 1 Comprehend case situation Burberry is a famous British originated fashion and luxury company that launched its first product in 1900. It had been a well-established luxury brand for wealthy middle-class people for several decades until 1980 when the company started making losses because of its old-fashioned products. To avoid further losses, its CEO Rosemary Bravo revamp it with modern feel and soon its popularity grew among hip-hop artists and football fans. This Burberry strategy to embraceRead MoreBurberry Case Study5105 Words   |  21 Pages1.0 OVERVIEW OF THE CASE Overall, this case illustrates how the former Burberry Chief Executive Director (CEO), Rose Marie Bravo who stepped in as CEO in 1997, has succeeded in revitalising and revamping the company to become more successful in term of profitability and marketability. This case was took place in year 2003 whereby Ms. Bravo had successfully turned around a fading company to a rejuvenated highly profitable company and had gained their competitive advantage in luxury brand afterRead MoreBurberry a Case Study2292 Words   |  10 PagesYour Business Assignment – Critical Evaluation of Burberry LTD Focussed on Human Resources, Information Management and Knowledge Management. Amy Lawrence 601635 BSc. Business Communications Tutors: Mike Swain and Gwenda Mynott Contents Introduction 2 Burberry Limited 2 Human Resource Management 3 Information Management 3 Knowledge Management 4 Conclusion 5 Bibliography 6 Introduction Considering the impact of Burberrys closure of its Wales plant at Treorchy, Rhondda,Read MoreBurberry Case Study1906 Words   |  8 PagesBURBERRY Introduction Rose Marie Bravo, CEO for Burberry from 1997 until now (2003). Changed company from â€Å"heavily reliant on licensing and distribution †(1997) to â€Å"leading luxury brand†(2003) Revenue increase:  £225 million in 2000 almost  £600 million in 2003. She has been able to successfully steer the company through an initial public offering of 22.5% in 2002. History: Founded in 1856 by 21 year old Thomas Burberry, who opened a draper’s shop and soon invented gabardine, a waterproof and breathableRead MoreBurberry Case Study Essay2361 Words   |  10 PagesImage : Burberry Title Page Number Executive Summary........................................................................ Context Analysis............................................................................. History and Overview.................................................... SWOT Analysis............................................................ PEST Analysis.............................................................. Burberry and SelfRead MoreMarketing: Burberry Target Audience931 Words   |  4 PagesBurberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing aRead MoreThe Emerging Trends Of Personalisation1429 Words   |  6 Pagesreach up to a price level of 450 GBP) at Burberry. The interviews should provide a deeper insight into how product personalisation engages costumers. (Bryman and Bell, 2011) The customers who have been selected will form a case study on Burberry, as Burberry is a representative example of how a luxury brand successfully integrates en try-level product lines and offers personalisation to engage customers who according to Mintel (2014) „cannot afford Burberry clothing, but still want to buy in to theRead MoreBurberry Strategy2479 Words   |  10 Pagesdesigner label, Burberry GRP. In particular, the research will focus on the Strategic Business Unit of Burberry; understanding and explaining how they utilize the resources and competencies to achieve a competitive advantage. In order to do this, this paper will address on theory based from work in the areas of the ‘Resource-Based View’ and ‘Resources and Capabilities’ as well as using theoretical frameworks to give a holistic view of the strategic issues Burberry. After their reform, Burberry recoveredRead Moreoverview of a Luxury Fashion Brand2482 Words   |  10 Pagesat one Burberry as a luxury brand that has been successful despite the challenges that have existed in the fashion market. In this paper an overview of Burberry is given based on its success in the industry. The brand has been outstanding and is defined by the Britishness, independent luxury positioning and heritage as well as history. Compared to other brands in the fashion industry such as Prada, Zara and Ralph Lauren, the brand has been doing fairly well. Brand’s Brief History Burberry is a distinctiveRead MoreBurberry Analysis5176 Words   |  21 Pages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 18 6.1 Source of references †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 19 Problem statement. 1.1 How Is Burberry Structural build up and how do they work whit their external environment. Explanation of what structural changes Burberry did, to turn the company in to the success it is today. Analyze the process of the finding the core products that Burberry have chosen. How they have targeted a new segment of the market, true marketing and branding. History/ Background. 2

Tuesday, December 10, 2019

Love and Siddhartha free essay sample

In Siddhartha by Hermann Hesse, we see Siddhartha go on a long journey to achieve Nirvana. Nirvana plays a very important role in this novel. Nirvana is â€Å"The implication is that it is freedom from what ever binds you, from the burning passion of desire, jealousy, and ignorance.† You can have no feelings or love towards any individual, and absolutely no desire.†(Buddhism 101) Siddhartha through out his journey overcomes challenges that eventually lead to him achieving nirvana. There is a great feeling when you achieve nirvana â€Å"Once the goals are totally overcome, a state of bliss is achieved, and there is no longer the need the cycle of birth and death. All karmic debts are settled.†(Buddhism 101) You reach another spiritual level and you become elite and have a lot of knowledge. Siddhartha realizes that to achieve this goal of nirvana you need to love, and that’s the key to life. The theme of Siddhartha is the importance of love. This theme is portrayed through Siddhartha’s journey from arrogance to love, during which he go through several religious stages. Siddhartha’s first stage in his journey to nirvana is a conventional Brahmin and Samana. Siddhartha demonstrates an ideal Brahmin from the beginning of the book; â€Å"Siddhartha had already long taken part in the learned men’s conversation and had engaged in debate with Govinda and practiced the art of contemplation†. Siddhartha starts off as a well educated, spiritual Brahman in the first stage of his journey. Siddhartha’s dad is very proud of his ideal sons achievements as a Brahmin and â€Å"he sees him growing up to be a great learned man and priest and a prince among the Brahmins†(p. 4). Siddhartha has a goal to try to achieve Nirvana his â€Å"one single goal was to become empty of thirst, desire, dreams, pleasant sorrow and to let the self die.† Siddhartha is learning a lot from the samanas, hoping to eventually achieve the goal of nirvana, Siddhartha â€Å"learned a great deal from the samanas, he learned many ways of loosing the self he traveled along the path of self denial through pain, through hunger thirst and fatigue†(p.14). Eventually Siddhartha realizes that the samanas way of life is not assisting him in achieving nirvana. Siddhartha is talking to govinda and displays his doubts about achieving nirvana, he says â€Å" or are we perhaps in circles we who though to escape the cycle.† Later in Siddhartha’s journey to nirvana kamala his lover, thinks â€Å"she was not surprised when she learned that Siddhartha disappeared.† She knows that once you’re a samana you’re always a samana, and samanas cant love or feel affection. Siddhartha learns a lot from this stage of his journey as a Brahmin and Samana. Despite his level of religious adherence, he is beset by arrogance. Siddhartha’s arrogance is first revealed when he interacts with his father â€Å"immediately he moved on again and began to walk quickly and impatiently no longer towards his father, no longer looking backwards†(p.42). As Siddhartha descends in his journey, and comes in contact with kind people who help him, and Siddhartha treats them condescendingly and mock those who help him on his way and he thinks â€Å"all whom I meet on the way are like subservient, all wish to be my friend, to obey and to think little people are children†(p.49). As Siddhartha is passing through town, he treats people with rudeness and mockery and condescendingly thinks â€Å" all were not worth a passing glance everything lied, stank of lies.† Siddhartha considers himself different and superior to others and crudely thinks â€Å" the people in the world, the ordinary people were still alien to him, just as he was apart from them.† Siddhartha regards himself superior to other and mocks and ridicules others ways, we can see this when he thinks, â€Å" he had always felt different than others, he had always watched them a little scornfully, with slightly mocking distain†(p.77). Siddhartha treats people with arrogence and mockery Siddhartha then moves from arrogance to humility after degenerating into hedonism. Siddhartha starts to morph into a crude condescending man with no integrity. Siddhartha is morphing into those people he always ridicules; Siddhartha learns â€Å"how to transact in business affairs, to exercise power of people, to amuse him with women.† At first Siddhartha considers business a game and mocks people who take it seriously and Then â€Å"Siddhartha becomes trapped in the world of business and is stereotypical towards others and property, possessions and riches had finally trapped him, they were no longer s game or toy; they become a chain and burden.† As Siddhartha gets  deeper into his spiritually low stager he starts hating himself and what he has become. We can depict from the text that from when he despairingly feels â€Å"himself dying withering finishing†(p.79). When Siddhartha comes close to killing himself, he is saved with the spiritual word â€Å"om†. Siddhartha is reborn because of â€Å"one word, one syllable which with ought thinking he spoke indistinctively, the ancient beginning and ending of all Brahmin prayers, the holy om, which had the meaning of the perfect one.† Siddhartha has now transgressed into hedonism and Siddhartha â€Å"remembers all that he had forgotten all that was divine.† Siddhartha is reborn and is back to his spiritual self, realizing all the corrupt things he has done. Siddhartha has finally transgressed into his spiritual self again. Ultimately Siddhartha experiences the importance of love, and achieving nirvana. Siddhartha learns many things about the world and nature on his journey. Siddhartha â€Å" learned something new on every step of his path, for the world was transformed and he was enthralled. Siddhartha has opened up his eyes and is seeing the beauty in the world, and he thinks â€Å" all this, colored and in a thousand different forms, had this colored and in a thousand different forms, the sun has always shone, the rivers had always flowed and bees had always hummed†(p.45). Siddhartha finds out that he a son with kamala and his view of love is reversed. Siddhartha experiences life for the first time. Siddhartha is willing to do anything for his son feelings he has never experienced. Siddhartha think, â€Å"But stranger than the knowledge was his fear of losing him.† Siddhartha admits â€Å" he had never lost his heart to anybody so completely had he ever loved anybody so much, so blindly, so painfully, so hopelessly and yet so happily.† Siddhartha finally expresses his love for someone and realizes that there is such a thing as love for even the most spiritual of people. Siddhartha comes to love the people he takes across the river as a ferryman. He compassionately thinks â€Å" their vanities to him, they had become understandable, lovable and even worthy of respect, there was a blind love of a mother for her child, the blind love of a fond father to his only son.† Siddhartha understands the people’s vanities because now he has experienced them and realizes their only human. Siddhartha finally realizes that love is the key to life. Siddhartha says to govinda† it seems to me, govinda that love is the most  important thing in the world.† Siddhartha Is finally able to understand that love was what he was missing his whole entire life. Siddhartha finally achieves his goal of nirvana at the end of the book. Siddhartha goes through a long challenging journey filled with obstacles to achieve nirvana. Siddhartha would never be able to achieve nirvana if he did not go through obstacles and pain and realize that love is the key to life. Siddhartha had to be arrogant and be a Samana to reach nirvana. Each path of his journey gets him more spiritual and gets him to see all his past errors. Siddhartha learns from his mistakes and eventually becomes a great spiritual mad who has achieved nirvana with love.

Monday, December 2, 2019

Vaisravana free essay sample

Religious, cultural, historical, artistic, iconographic significance of protective Buddhist deity his cult in Khotan in Chinese Central Asia. INTRODUCTION The image of Vaisravana held a special place in the ancient kingdom of Khotan, and the god was depicted as having had a particular role in the founding of the Khotan kingdom and its dynasty. The rulers in fact claimed that they were descended from the god Vaisravana, or Kubera. Vaisravana had several important roleshe was the god of wealth and the god of armies. The god is depicted in religious symbolism and art in Khotan, China, and various Buddhist regions. He has been traced indeed to an even earlier Greek tradition as far back as the period of hesiod. The image of Vaisravana changed somewhat over time, eventually being depicted with three legs and as being otherwise deformed. The dominion of Vaisravana is the northern quarter of the world and autumn. We will write a custom essay sample on Vaisravana or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He is also king and master of the gods who..