Review of Reading Eggs for Children Ages 4 to 8

Reading Eggs is an interactive online program intended for children ages 4-8 and designed to teach children how to read or to build on existing reading skills. The program was originally developed in Australia by Blake Publishing but brought to schools in the United States by the same company that developed Study Island, Archipelago Learning. The premise behind Reading Eggs is to engage students in a fun, interactive program that initially builds a foundation for learning to read and eventually guides them towards reading to learn. The lessons found in Reading Eggs are designed to tie into the five pillars of reading instruction. The five pillars of reading instruction include phonemic awareness, phonics, fluency, vocabulary, and comprehension. Each of these components is necessary for children to master if they are going to be expert readers. Reading Eggs provides an alternative avenue for students to master these concepts. This program is not intended to replace traditional classroom instruction, instead, it is a supplemental tool in which students can hone and build the skills which they are being taught at school. There are 120 total lessons found in the Reading Eggs program. Each lesson builds on a concept taught in the previous lesson. Each lesson has between six and ten activities that students will complete to master the overall lesson. Lessons 1 through 40 are designed for students who have very little reading skills. Children will learn their first reading skills at this level including sounds and names of the alphabet letters, reading sight words, and learning essential phonics skills. Lessons 41 through 80 will build on those skills previously learned. Children will learn more high-frequency sight words, build word families, and read both fiction and nonfiction books designed to build their vocabulary. Lessons 81 through 120 continue to build on previous skills and will provide activities for children to read for meaning, comprehension, and to continue to increase vocabulary. Here are some key components of Reading Eggs. Its Teacher/Parent-Friendly Reading Eggs is easy to add a single student or a whole class.Reading Eggs has terrific reporting that makes it easy to monitor individual student or whole class progress.Reading Eggs provides teachers with a downloadable letter to send home to parents. The letter explains what Reading Eggs is and provides login information for students to work on the program at home at no additional cost. It also provides parents with the opportunity to have an account to track their child’s progress at no additional cost.Reading Eggs provides teachers with a comprehensive user guide as well as toolkit loaded with books, lesson plans, resources, and activities. The teacher toolkit has several books and activities that they can use in conjunction with their Smart Board to interactively teach lessons to the whole class. Its Instructional With Diagnostic Components Reading Eggs provides teachers and parents with the opportunity to assign specific lessons to students. For example, if a kindergarten teacher is teaching the letter â€Å"K†, the teacher can go in and assign the lesson over the letter â€Å"K† to all of the students to reinforce that concept.Reading Eggs also provides teachers and parents with the option of giving each child a diagnostic placement test. This test consists of forty questions. When the child misses three questions, then the program assigns them to the appropriate lesson that corresponds to how they did on the placement test. This allows students to skip past concepts which they have already mastered and places them at the level in the program where they should be.Reading Eggs allows teachers and parents to reset a student’s progress at any time in the program. Its Fun and Interactive Reading Eggs has kid friendly themes, animations, and songs.Reading Eggs allows users to create and personalize their own unique avatar.Reading Eggs provides users with motivation by providing incentives and rewards. Each time they complete an activity, they are rewarded with golden eggs. Their eggs are kept in their â€Å"eggy bank† which they can use to buy reward games, clothes for their avatar, or accessories for their house. In addition, when a user completes a lesson they earn an animated â€Å"critter†, which they collect as they go through the program.Reading Egg lessons are set up similar to a board game where you move from stepping stone to another by completing an activity. Once you have completed each activity, then you have completed that lesson and get to move on to the next lesson. Reading Eggs Is Comprehensive Reading Eggs has hundreds of extra learning activities and games aside from those in the standard 120 reading lessons.The Playroom is loaded with over 120 learning activities covering a wide range of topics ranging from letter reinforcement to art.My World allows students to visit eight destinations loaded with fun, interactive activities.Story Factory allows students to write and build their own stories and then enter them into a weekly story writing competition.Puzzle Park gives students a chance to earn some more Golden Eggs by completing word puzzles and practicing sight word recognition.The Arcade is a place where students can use their earned Golden Eggs to play much fun, interactive reading games.Driving Tests contains assessments covering sights words, phonics skills, and content area vocabulary. If a student satisfactorily completes a test, they are rewarded a racing car game which they can play to earn more golden eggs.Skills Bank is designed to build a student’s ski lls in spelling, vocabulary, grammar, and punctuation.Music Cafà © allows students to access and play their favorite songs that hear within a lesson. Its Structured Reading Eggs provides students with a comprehensive dashboard located on the left of their screen. This dashboard keeps track of which lesson they are on, how many golden eggs they have earned, and allows them access to their stuff and all the other places they can go to the program.Reading Eggs forces students into order by padlocking activities. You must complete activity one to open activity two.Reading Eggs also locks components such as My World, Puzzle Park, the Arcade, Driving Tests, Skills Bank until a user has mastered the appropriate number of lessons to have developed the skills necessary to use those components. Research on Reading Eggs Reading Eggs has been proven to be an effective tool for children to learn how to read. A study was conducted in 2010 that paralleled the features and components of the Reading Eggs program to essential elements that students must comprehend and possess to be able to read. Reading Eggs uses a variety of effective, research-based learning activities that motivate students to successfully complete the program. The web-based design features those components that have been proven to be highly effective in getting children to be high functioning readers. Overall Impression Reading Eggs is an exceptional early literacy program for parents of young children as well as schools and classroom teachers. Children love using technology and they love to get rewards and this program combines both of them effectively. In addition, the research-based program successfully incorporates the five pillars of reading. You may feel concerned if you think young children may be overwhelmed by the program, but the tutorial in the help section was terrific. Overall, Reading Eggs deserves five out of five stars, because it is a wonderful teaching tool that children will want to spend hours using.

Burberry Case Study - 1896 Words

BURBERRY Introduction Rose Marie Bravo, CEO for Burberry from 1997 until now (2003). Changed company from â€Å"heavily reliant on licensing and distribution †(1997) to â€Å"leading luxury brand†(2003) Revenue increase:  £225 million in 2000 almost  £600 million in 2003. She has been able to successfully steer the company through an initial public offering of 22.5% in 2002. History: Founded in 1856 by 21 year old Thomas Burberry, who opened a draper’s shop and soon invented gabardine, a waterproof and breathable fabric that was chosen to be official coat of British Army in World War I. In 1920’s Burberry check pattern – a camel, black, red and white plaid design was introduced and it became registered trademark. Celebrities (Humphrey Bogart†¦show more content†¦Operated more than 132 company owned stores including London, Barcelona and New York flagship stores designed to display full product range. * Gross margin rose from 47% in 2000 to 56% to reflect brand’s new positioning. * Biggest design challenge was to create consistent brand image without risking to loose brand credibility. Brand Portfolio: (a) Burberry London – Core label (b) Thomas Burberry (only in Spain amp; Portugal) lower-priced for younger, fashion-conscious customers (c) Burberry Blue and Black for young women and men in Japan (d) Prorsum – was introduced as hand-tailored from innovative fabrics, associated with haute couture. Aim to showcase new image to the top industry journalists and get editorial press for colledctions. First staged on catwalk show in September 1998 in London Fashion eek and honoured as British Classic Design Collection of the Year. Later, semiannualy showed at Milan Fashion week. Advertising: New team of photographer Mario Testino (worked with Vogue, The Face, Vanity Fair), creative director Fabien Baron and advertising agent David Lipman was formed with  £10 million advertising budget. Advertising campaign consisted of 2 parts: (1) in 1998 model Stella Tenant appeared in Burberry outwear and conveyed brand values – chassic and chic and fun and witty. (2) in 1999, model Kate Moss joined and iped years off the average age of customer with a shotShow MoreRelatedBurberry Case Study1682 Words   |  7 PagesStep: 1 Comprehend case situation Burberry is a famous British originated fashion and luxury company that launched its first product in 1900. It had been a well-established luxury brand for wealthy middle-class people for several decades until 1980 when the company started making losses because of its old-fashioned products. To avoid further losses, its CEO Rosemary Bravo revamp it with modern feel and soon its popularity grew among hip-hop artists and football fans. This Burberry strategy to embraceRead MoreBurberry Case Study5105 Words   |  21 Pages1.0 OVERVIEW OF THE CASE Overall, this case illustrates how the former Burberry Chief Executive Director (CEO), Rose Marie Bravo who stepped in as CEO in 1997, has succeeded in revitalising and revamping the company to become more successful in term of profitability and marketability. This case was took place in year 2003 whereby Ms. Bravo had successfully turned around a fading company to a rejuvenated highly profitable company and had gained their competitive advantage in luxury brand afterRead MoreBurberry a Case Study2292 Words   |  10 PagesYour Business Assignment – Critical Evaluation of Burberry LTD Focussed on Human Resources, Information Management and Knowledge Management. Amy Lawrence 601635 BSc. Business Communications Tutors: Mike Swain and Gwenda Mynott Contents Introduction 2 Burberry Limited 2 Human Resource Management 3 Information Management 3 Knowledge Management 4 Conclusion 5 Bibliography 6 Introduction Considering the impact of Burberrys closure of its Wales plant at Treorchy, Rhondda,Read MoreBurberry Case Study1906 Words   |  8 PagesBURBERRY Introduction Rose Marie Bravo, CEO for Burberry from 1997 until now (2003). Changed company from â€Å"heavily reliant on licensing and distribution †(1997) to â€Å"leading luxury brand†(2003) Revenue increase:  £225 million in 2000 almost  £600 million in 2003. She has been able to successfully steer the company through an initial public offering of 22.5% in 2002. History: Founded in 1856 by 21 year old Thomas Burberry, who opened a draper’s shop and soon invented gabardine, a waterproof and breathableRead MoreBurberry Case Study Essay2361 Words   |  10 PagesImage : Burberry Title Page Number Executive Summary........................................................................ Context Analysis............................................................................. History and Overview.................................................... SWOT Analysis............................................................ PEST Analysis.............................................................. Burberry and SelfRead MoreMarketing: Burberry Target Audience931 Words   |  4 PagesBurberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing aRead MoreThe Emerging Trends Of Personalisation1429 Words   |  6 Pagesreach up to a price level of 450 GBP) at Burberry. The interviews should provide a deeper insight into how product personalisation engages costumers. (Bryman and Bell, 2011) The customers who have been selected will form a case study on Burberry, as Burberry is a representative example of how a luxury brand successfully integrates en try-level product lines and offers personalisation to engage customers who according to Mintel (2014) „cannot afford Burberry clothing, but still want to buy in to theRead MoreBurberry Strategy2479 Words   |  10 Pagesdesigner label, Burberry GRP. In particular, the research will focus on the Strategic Business Unit of Burberry; understanding and explaining how they utilize the resources and competencies to achieve a competitive advantage. In order to do this, this paper will address on theory based from work in the areas of the ‘Resource-Based View’ and ‘Resources and Capabilities’ as well as using theoretical frameworks to give a holistic view of the strategic issues Burberry. After their reform, Burberry recoveredRead Moreoverview of a Luxury Fashion Brand2482 Words   |  10 Pagesat one Burberry as a luxury brand that has been successful despite the challenges that have existed in the fashion market. In this paper an overview of Burberry is given based on its success in the industry. The brand has been outstanding and is defined by the Britishness, independent luxury positioning and heritage as well as history. Compared to other brands in the fashion industry such as Prada, Zara and Ralph Lauren, the brand has been doing fairly well. Brand’s Brief History Burberry is a distinctiveRead MoreBurberry Analysis5176 Words   |  21 Pages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 18 6.1 Source of references †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 19 Problem statement. 1.1 How Is Burberry Structural build up and how do they work whit their external environment. Explanation of what structural changes Burberry did, to turn the company in to the success it is today. Analyze the process of the finding the core products that Burberry have chosen. How they have targeted a new segment of the market, true marketing and branding. History/ Background. 2

Love and Siddhartha free essay sample

In Siddhartha by Hermann Hesse, we see Siddhartha go on a long journey to achieve Nirvana. Nirvana plays a very important role in this novel. Nirvana is â€Å"The implication is that it is freedom from what ever binds you, from the burning passion of desire, jealousy, and ignorance.† You can have no feelings or love towards any individual, and absolutely no desire.†(Buddhism 101) Siddhartha through out his journey overcomes challenges that eventually lead to him achieving nirvana. There is a great feeling when you achieve nirvana â€Å"Once the goals are totally overcome, a state of bliss is achieved, and there is no longer the need the cycle of birth and death. All karmic debts are settled.†(Buddhism 101) You reach another spiritual level and you become elite and have a lot of knowledge. Siddhartha realizes that to achieve this goal of nirvana you need to love, and that’s the key to life. The theme of Siddhartha is the importance of love. This theme is portrayed through Siddhartha’s journey from arrogance to love, during which he go through several religious stages. Siddhartha’s first stage in his journey to nirvana is a conventional Brahmin and Samana. Siddhartha demonstrates an ideal Brahmin from the beginning of the book; â€Å"Siddhartha had already long taken part in the learned men’s conversation and had engaged in debate with Govinda and practiced the art of contemplation†. Siddhartha starts off as a well educated, spiritual Brahman in the first stage of his journey. Siddhartha’s dad is very proud of his ideal sons achievements as a Brahmin and â€Å"he sees him growing up to be a great learned man and priest and a prince among the Brahmins†(p. 4). Siddhartha has a goal to try to achieve Nirvana his â€Å"one single goal was to become empty of thirst, desire, dreams, pleasant sorrow and to let the self die.† Siddhartha is learning a lot from the samanas, hoping to eventually achieve the goal of nirvana, Siddhartha â€Å"learned a great deal from the samanas, he learned many ways of loosing the self he traveled along the path of self denial through pain, through hunger thirst and fatigue†(p.14). Eventually Siddhartha realizes that the samanas way of life is not assisting him in achieving nirvana. Siddhartha is talking to govinda and displays his doubts about achieving nirvana, he says â€Å" or are we perhaps in circles we who though to escape the cycle.† Later in Siddhartha’s journey to nirvana kamala his lover, thinks â€Å"she was not surprised when she learned that Siddhartha disappeared.† She knows that once you’re a samana you’re always a samana, and samanas cant love or feel affection. Siddhartha learns a lot from this stage of his journey as a Brahmin and Samana. Despite his level of religious adherence, he is beset by arrogance. Siddhartha’s arrogance is first revealed when he interacts with his father â€Å"immediately he moved on again and began to walk quickly and impatiently no longer towards his father, no longer looking backwards†(p.42). As Siddhartha descends in his journey, and comes in contact with kind people who help him, and Siddhartha treats them condescendingly and mock those who help him on his way and he thinks â€Å"all whom I meet on the way are like subservient, all wish to be my friend, to obey and to think little people are children†(p.49). As Siddhartha is passing through town, he treats people with rudeness and mockery and condescendingly thinks â€Å" all were not worth a passing glance everything lied, stank of lies.† Siddhartha considers himself different and superior to others and crudely thinks â€Å" the people in the world, the ordinary people were still alien to him, just as he was apart from them.† Siddhartha regards himself superior to other and mocks and ridicules others ways, we can see this when he thinks, â€Å" he had always felt different than others, he had always watched them a little scornfully, with slightly mocking distain†(p.77). Siddhartha treats people with arrogence and mockery Siddhartha then moves from arrogance to humility after degenerating into hedonism. Siddhartha starts to morph into a crude condescending man with no integrity. Siddhartha is morphing into those people he always ridicules; Siddhartha learns â€Å"how to transact in business affairs, to exercise power of people, to amuse him with women.† At first Siddhartha considers business a game and mocks people who take it seriously and Then â€Å"Siddhartha becomes trapped in the world of business and is stereotypical towards others and property, possessions and riches had finally trapped him, they were no longer s game or toy; they become a chain and burden.† As Siddhartha gets  deeper into his spiritually low stager he starts hating himself and what he has become. We can depict from the text that from when he despairingly feels â€Å"himself dying withering finishing†(p.79). When Siddhartha comes close to killing himself, he is saved with the spiritual word â€Å"om†. Siddhartha is reborn because of â€Å"one word, one syllable which with ought thinking he spoke indistinctively, the ancient beginning and ending of all Brahmin prayers, the holy om, which had the meaning of the perfect one.† Siddhartha has now transgressed into hedonism and Siddhartha â€Å"remembers all that he had forgotten all that was divine.† Siddhartha is reborn and is back to his spiritual self, realizing all the corrupt things he has done. Siddhartha has finally transgressed into his spiritual self again. Ultimately Siddhartha experiences the importance of love, and achieving nirvana. Siddhartha learns many things about the world and nature on his journey. Siddhartha â€Å" learned something new on every step of his path, for the world was transformed and he was enthralled. Siddhartha has opened up his eyes and is seeing the beauty in the world, and he thinks â€Å" all this, colored and in a thousand different forms, had this colored and in a thousand different forms, the sun has always shone, the rivers had always flowed and bees had always hummed†(p.45). Siddhartha finds out that he a son with kamala and his view of love is reversed. Siddhartha experiences life for the first time. Siddhartha is willing to do anything for his son feelings he has never experienced. Siddhartha think, â€Å"But stranger than the knowledge was his fear of losing him.† Siddhartha admits â€Å" he had never lost his heart to anybody so completely had he ever loved anybody so much, so blindly, so painfully, so hopelessly and yet so happily.† Siddhartha finally expresses his love for someone and realizes that there is such a thing as love for even the most spiritual of people. Siddhartha comes to love the people he takes across the river as a ferryman. He compassionately thinks â€Å" their vanities to him, they had become understandable, lovable and even worthy of respect, there was a blind love of a mother for her child, the blind love of a fond father to his only son.† Siddhartha understands the people’s vanities because now he has experienced them and realizes their only human. Siddhartha finally realizes that love is the key to life. Siddhartha says to govinda† it seems to me, govinda that love is the most  important thing in the world.† Siddhartha Is finally able to understand that love was what he was missing his whole entire life. Siddhartha finally achieves his goal of nirvana at the end of the book. Siddhartha goes through a long challenging journey filled with obstacles to achieve nirvana. Siddhartha would never be able to achieve nirvana if he did not go through obstacles and pain and realize that love is the key to life. Siddhartha had to be arrogant and be a Samana to reach nirvana. Each path of his journey gets him more spiritual and gets him to see all his past errors. Siddhartha learns from his mistakes and eventually becomes a great spiritual mad who has achieved nirvana with love.

Vaisravana free essay sample

Religious, cultural, historical, artistic, iconographic significance of protective Buddhist deity his cult in Khotan in Chinese Central Asia. INTRODUCTION The image of Vaisravana held a special place in the ancient kingdom of Khotan, and the god was depicted as having had a particular role in the founding of the Khotan kingdom and its dynasty. The rulers in fact claimed that they were descended from the god Vaisravana, or Kubera. Vaisravana had several important roleshe was the god of wealth and the god of armies. The god is depicted in religious symbolism and art in Khotan, China, and various Buddhist regions. He has been traced indeed to an even earlier Greek tradition as far back as the period of hesiod. The image of Vaisravana changed somewhat over time, eventually being depicted with three legs and as being otherwise deformed. The dominion of Vaisravana is the northern quarter of the world and autumn. We will write a custom essay sample on Vaisravana or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He is also king and master of the gods who..

Frankenstein 72 Essays - Frankenstein, English-language Films

Frankenstein 72 Essays - Frankenstein, English-language Films Frankenstein 72 In agreement that Mary Shelly's novel, Frankenstein takes its meaning from tensions surrounding the cultural concerns of human nature, its potentials and limits and forces that go into the making. The following will support this statement and tie traits from the book to today's society. Many lessons are embedded into Mary Shelleys Frankenstein, including how society acts towards the different. The monster fell victim to the judging of a a person by only his or her outer appearance. Whether people like it or not, society summarizes a person's characteristics by his or her physical appearance. Society has set an unbreakable code individuals must follow to be accepted. Those who don't follow the standard are hated by the crowd and banned for the reason of being different. When the monster ventured into a town he had hardly placed [his] foot within the door before the children shrieked, and one of the women fainted . From that moment on he realized that people did not like his appearance and hated him because of it. If villagers didn't run away at the sight of him, then they might have even enjoyed his personality. The monster tried to accomplish this when he encountered the De Lacey family. The monster hoped to gain friendship from the old man and eventually his children. He knew that it could have been possible because the old man was blind, he could not see the monster's repulsive characteristics. But fate was against him and the wretched had barely conversed with the old man before his children returned from their journey and saw a monstrous creature at the feet of their father attempting to do harm to the helpless elder. Felix darted forward, and with supernatural force tore [the creature] from his father, to whose knees [he] clung... Felix's action caused great pain to the monster. He knew that his dream of living with them happily ever after would not happen and with the encounter still fresh in his mind along with his first encounter of humans, he declared everlasting war against the spe cies, and more than all, him who had formed the creature and sent him forth to this misery. The monsters source of hatred toward humans originates from his first experiences with humans. In a way the monster started out with a childlike innocence that was eventually shattered by being constantly rejected by society time after time. His first encounter with humans was when he opened his yellow eyes for the first time and witnessed Victor Frankenstein, his creator, rush out of the laboratory. Would this have happened if society did not consider physical appearance to be important? No. If physical appearance were not important then the creature would have had a chance of being accepted into the community with love and care. But society does believe that physical appearance is important and it does influence the way people act towards each other. Frankenstein should have made him less offending if even he, the creator, could not stand his disgusting appearance. There was a moment however when Frankenstein was moved by the creature. He felt what the duties of a creator towards h is creature were and decided that he had to make another creature, a companion for the original. But haunting images of his creation (from the monster's first moment of life) gave him an instinctive feeling that the monster would do menacing acts with his companion, wreaking twice the havoc! Reoccurring images of painful events originating from a first encounter could fill a person with hate and destruction. We as a society are the ones responsible for the transformation of the once childlike creature into the monster we all know. The public doesnt realize that our society has flaws, and that they must be removed before our primal instincts continue to isolate and hurt the people who are different. With such a large amount of technology among us, some people may wonder why such an advanced civilization still clings on to such primitive ways of categorizing people. Victor Frankenstein, as he huddled in the corner of his room, with only bed sheets to offer a hint of security, plagued himself with questions as to how he could create

Powerful Tactics That Will Increase Conversion Rates With Lance Jones

Powerful Tactics That Will Increase Conversion Rates With Lance Jones How are your conversion rates? Are you getting qualified leads? To drive value for your company, you need to convert audience members to customers. If you think you need help, you do. Today, we’re talking to Lance Jones, director of marketing at ReCharge, which helps its customers sell subscriptions on their Shopify stores. Lance shares powerful tactics to help you increase conversion rates. ReCharge’s biggest marketing challenges; from distractions to lack of patience Combining conversion rate optimization and audience language to communicate effectively Connecting with customers by using their words and phrases in your copywriting Formulas and techniques for successful conversion copywriting, including problem/agitation/solution (PAS) Building partnerships and relationships with niche businesses; knowing your target customer and their pain points to offer solutions Providing value back to partners by understanding their business and offering services/tools to solve problems Building trust by educating and teaching customers how to do something Focusing on a new niche; it’s difficult to commit to going narrow Links: ReCharge Joanna Wiebe and Copywriting Formulas Jesse Mecham YNAB MetaLab Flow AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Lance: â€Å"The biggest challenge istrying to remain free of distractions.† â€Å"As marketers, we are too close to our products.† â€Å"Pretty much every aspect of marketing involves words.†

CANGO THIRD ANALYSIS REPORT Essay Example | Topics and Well Written Essays - 1750 words - 1

CANGO THIRD ANALYSIS REPORT - Essay Example It can be especially difficult to provide direct feedback to an under-performing subordinate in a face-to-face meeting. Managers are well aware that reactions to negative feedback are hard to predict. Some employees may realize the need for improvement while others may get very upset when they hear that their job performance is considered to be unsatisfactory. Imagine you are a manager and you are faced with the prospect of telling a poorly performing subordinate that he or she must improve. How would you go about doing this? What if your subordinate reacts badly and blames you for his or her poor performance? What if he or she refuses to sign the performance appraisal form leading to a review from the director of human resources management department? You could give this person a good rating, but then what would the rest of your subordinates think of your abilities as a manager? Heres another possibility: suppose you are a manager and you have developed a friendly relationship with your employees. How easy do you suppose it would be to sit down with one of these employees and tell them that they are performing poorly? Warren is faced with this very problem in the Introductory Video. He must appraise the performance of a poorly performing subordinate, a task with which he is clearly uncomfortable. Watch the video now and consider what you would do in this situation. Click on the camera to view the Introductory Video. Transcript week 5- 1 Objective Measures of Performance. Objective measures of performance focus on quantitative measures of an employees performance. Such measures might include dollar sales generated, error rate per day, unit output per hour, number of absences, and so forth. Subjective Measures of Performance. Subjective measures of an employees performance include the more qualitative factors such as the employees

Dells Competitive Strategies And Supply Chain Dissertation

Dells Competitive Strategies And Supply Chain - Dissertation Example Founded by Michael Dell in the mid-1980s, Dell computers is one of the leading computer technology corporations in the world. At the height of the technology boom of the early 1990s, Dell reached a level where it had grown too large too fast to a point that it had to make radical internal changes to stay profitable. The company’s rock bottom was in 1993 when it lost a considerable portion of its market share, saw its cash flow and net income drop to $20 million and negative $ 40 million respectively. This called for rapid strategic changes to keep the organization afloat.  The company created a lasting profitability strategy through three major elements of; virtual integration, true value customer service features and having tailor-made manufacturing to meet specific customer needs. When Dell initiated computer sales through its website in 1996, it was an industry first, and when it expanded its line of products to include televisions, printer and audio players in 2002, the company had, in essence, the path of diversification aimed at sustaining profitability.   These events coupled with the organization’s three pillars of sustainable profitability saw it hold the spot of the largest seller of PCs worldwide in 2004 at 17.9% in 2004 up from the previous year’s 16.7%, followed closely by HP at 15.8%. For a company that saw negative net income 10 years ago, this market share was quite impressive. A macro-environment is the total sum of external factors that have the influence on a business.... ?s rock bottom was in 1993 when it lost a considerable portion of its market share, saw its cash flow and net income drop to $20 million and negative $ 40 million respectively. This called for rapid strategic changes to keep the organization afloat and that is exactly what Dell did. The company created a lasting profitability strategy through three major elements of; virtual integration, true value customer service features and having tailor made manufacturing to meet specific customer needs. When Dell initiated computer sales through its website in 1996, it was an industry first, and when it expanded its line of products to include televisions, printer and audio players in 2002, the company had in essence the path of diversification aimed at sustaining profitability. These events coupled with the organization’s three pillars of sustainable profitability saw it hold the spot of the largest seller of PCs worldwide in 2004 at 17.9% in 2004 up from the previous year’s 16.7 %, followed closely by HP at 15.8%. For a company that saw negative net income 10 years ago, this market share was quite impressive. Chapter 2: Theory of business and competitive strategy A macro-environment is the total sum of external factors that have influence on a business. These factors are usually beyond the control of an organization’s management and range from demographic, political, and technological to economic forces. Economic forces in this environment include demand and supply, the amount of competition in a market segment, economic resources available and the efficiency of production methods adopted by an organization (Hatten, 2012: P91). Each of the mentioned economic forces have an impact on both an organization’s production output and possible profit margin from the goods

The Canterbury Tales Essay Example for Free

The Canterbury Tales Essay What do we learn about religion from studying the general prologue of The Canterbury Tales, With reference to two of the characters, the prioress and the Monk? Geoffrey Chaucer was born in 1340, his family were from London. Chaucer became a page in royal court and was educated with highly experience of people around him from the very rich to the ordinary working man helped him to write the Canterbury Tales. The Canterbury Tales is a framework story. It is about a group of pilgrims who go on a pilgrimage to Canterbury. While at the Tabard Inn, on the night before the journey, Chaucer describes them, The Monk and the Prioress are two of the pilgrims travelling with Chaucer. Using irony, Chaser seems at first to be compliment them. This is when his character he realises he is pointing out their fault and the criticising the church. The prioress was a Nun who travelled with Chaucer to Canterbury. While in the Inn Chaucer describes her, saying, That of hie smylyng was ful simple and coy. Chaucer also writes, hir gretteste ooth was by saint Loy. Nuns are meant to be holy, they have committed there lives to God, they are meant to follow the commandments given to Moses, not even to swear a little bit is acceptable let alone to swear at all. Chaucer also writes, Ful;wel she song the survace divine, She was singing not to please God but to catch the eye of the other people in the church. Chaucer says that the prioress ate her meal with elegance, he said she had beautiful manners and that she was entertaining to watch, Mate wel y taught was she with alla, Amyable of port. Later on in the text Chaucer comments about her beauty on a number of occasions. Nuns have to take a vow of poverty and should not have any possessions. Clearly she possesses make-up and fine clothes. God should be the Centre of her life and she should only be doing things he wants her to do. Chaucer thinks that the prioress isnt acting and behaving as she should and that she should forget about the pilgrimage to Canterbury and start to learn once again about being a nun. The Monk was according to Chaucer a fine looking man, Fair for the mainstrve, This man was not just a monk but an outryere. In those days lots of irony was used and an outrider was a person who could go out of his monasteries to do work for the church. Chaucer also sats that this monk, lovede Venerye and Ful many a deyntee hors haddle he in stable. The monk had taken a vow of poverty just like the prioress, so this monk shouldent have any possessions. Chaucer also writes about his brydel which was Gynglen in a whistynge waynge wynd. This monk was also drawing attention to himself while he was meant to be out doing the work of the church; he was treating this work like a holiday. This monk was fashionable and enjoyed best quality food. A fat swan love he best of any roast. Swans were very expensive, so he must have eaten this while he was out doing the work of the church. He was caring for his freedom, not commitment while he should have been caring for the poor not indulging himself. Although Chaucer wrote the Canterbury Tales about 600 years ago, it is still valid today. The nun and the Monk speak for themselves, they say that human nature doesnt change and that some people will always be greedy and selficha dns some people will be nice and kind, this was Chaucers job, to show them up in his writings.

The Godmother of All the Pretty Horses Essay -- Essays Papers

The Godmother of All the Pretty Horses In analysis of the character, Duena Alfonsa, in the novel All the Pretty Horses by Cormac McCarthy, facets of her character are clearly revealed. From her physical deformity to her feelings of her father keeping her exiled in her own country, seventy-two year old Alfonsa is filled with a lifetime of complex situations. Her character was consistent and motivational in wisdom and provided greatness in her role in the novel. She is a grandaunt and godmother of Alejandra, a young teenager still in school. The Duena, one could say, is the "Godfather" of the novel. She literally "goes to the mattresses" in protecting her grandniece from a man. After seventy-two years of life, Alfonsa speaks of her life's experiences at an elevated level of knowledge. She is formal, polite, and full of assuredness. McCarthy describes Alfonsa's appearance as an "elegance chilling" (McCarthy 227). Her knowledge came from reading books. McCarthy writes of Alfonsa, "By the time I was sixteen I had read many books and I had become a freethinker" (McCarthy 232). Alfonsa's complexity included her physical deformity. She describes the loss of her last two fingers of her left hand in a shooting accident when she was seventeen years old where the barrel of the gun exploded while she was shooting for live pigeons. This placed her with several perspectives. Two of her perspectives in becoming deformed were, first, it lead her to the feelings...

The structure of the play Blood Brothers

At the start of the play , w see the end of the play , a flash back, although at this point we do not know its the end , all we see is 2 men dead on the floor and a very mysterious and creepy music can be heard , leaving the audience wondering what is going on. Then we learn of what is going on as the narrator recites a passage that we here a few times in the play â€Å"As like each other as two new pins, of one womb born on the self same day, how one was kept and one given away? An did you never hear how the Johnston's died, never knowing that they shared one name till the day they died, when a mother cried, my own dear sons lie slain† this passage tells the audience what's happening and gives away the plot, but it doesn't ruin it for the audience as there is still information they do not know for example, how did they die? Why did they not know they were brothers? And lots more questions, causing them to be more indulged in the play. Complication The complication in the play is when Mrs. Johnstone is forced to give up one of her sons to Mrs. Lyons to avoid losing them both to social services or going into so much debt that she just couldn't look after them. If this part of the play didn't happen, there really would be no play as it would mean Eddie and Mickey wouldn't have to meet and they would never become blood brothers, Eddie wouldn't go to university because he wouldn't of been able to afford it and Eddie wouldn't of had the good job and been able to give Linda money later on in the play and give Mickey a job. Rising action Other small complications in the play that are added in to make it more interesting and add more action are important to the play also. The love triangle between Mickey, Eddie and Linda, without this part of the play Linda wouldn't have cheated on Mickey causing Mickey to get jealous and seek out Eddie to kill him at the end of the play. But another complication which was vital and the reason that Linda cheated was Sammie shooting the man and Mickey going to prison for it , if this didn't happen Mickey wouldn't of got depressed had to take his Tablets , he wouldn't of slowly pushed Linda away, and as I said , Linda wouldn't have cheated. Climax The climax of the play is obviously the end sequence which starts with Mrs Lyons who at this point in the play has become a paranoid wreck showing/telling Mickey that Edward and Linda are together, This is a catalyst for the ending everything in the play after this point speeds up (the music, the speech the movement) Mickey is outraged by what he now knows about his wife and Ex best friend so he runs home finds the gun that Sammie used to shoot the man earlier in the play and goes in search of Eddie , during this he the female characters realise what's about to happen and emotions hit there peaks â€Å"he's †¦. Mickey†¦. Mickey's got a gun† (Mrs. J) (p97) the tension and speed increases more and more as we get closer to the end. Shouting and screaming increases the tension, Mickey reminds the audience of what has happened throughout the play â€Å"FREINDS! I could kill you. We were Friends weren't we? Blood brothers, wasn't it? Remember?† then it finally hits the peak when Mrs Johnstone tells them there brothers and they both are shot, Mickey by the police officer then Edward by Mickey. Solution The solution, although sad is the two twins dying, if it wasn't for them not knowing they were twins the play would never have been, but nothing could be peaceful and right until the problem made at the start which was them, was taken away. The secrets and lies had to come clean for the play to be ended and that meant Mrs Johnstone had to learn from her mistakes, she had to be punished for her mistakes and the superstition which pays such a key part in this play had to come true. Finally we end the Play how it started with the mysterious Narrator repeating the passage said at the start â€Å"Did you ever here the story of the johnstone twins , As like each other as two new pins, of one womb born on the self same day, how one was kept and one given away? An did you never hear how the Johnston's died, never knowing that they shared one name till the day they died, when a mother cried, my own dear sons lie slain†. The narrator The narrator in the play plays a very important character in the play, like most narrators he tell the story, but this narrator is slightly more mysterious and complicated than most. He is a ghost like figure; He seems to always be there, but is never seen by the characters, he is truly like a ghost , in some parts of the play he touches the characters they turn round to see who it was but they seem to see nothing although the audience see him there. I have said that the narrator plays a ghost like figure other interpretations of him would be an evil spirit or the devil, I wouldn't Say he was ever like a guardian angel though because all his references are to bad things in the play, he is never really around when happy and comical parts of the play E.G when there children are playing guns but is ever present when tension and anger is involved in the scene , also his song â€Å"The devils got your number† suggests he may be the devil or an evil spirit in connection with the devil. The narrator also continuously refers back to superstition reminding the audience of a very key factor in the play. His lines are never blunt and straight to the point either, they usually are in riddles to make the audience think. Themes The themes in Blood brothers are constantly referred to and gone back to throughout the play, usually reminded to the audience by the narrator but also quite obvious in the play. The first is fate this is mainly shown through the flash back, we see what the ending is like and we are also told by the narrator so throughout the play we know its going to end up like the start. The second and proberly most important theme is superstition â€Å"new shoes on the table, take them off† this theme is a main factor of fear in the play , Mrs johnstone is forever scared to let Mickey and Eddie play and be friends as she is scared if they find out they are brothers they will both die , like Mrs. Lyons said. The final theme is love, love pays a key part and links with superstition Mrs Johnstone loves both her sons and doesn't want them to die , But due to the love triangle between Linda , Eddie and Mickey she has to tell them showing how destructive love really is. The love of different class's is also shown in the play, we see Mrs Lyons and upper class citizen being very over protective of Eddie because she loves him so much she doesn't want him getting hurt in comparison to Mrs johnstone who would rather show her love by letting Mickey enjoy himself and have fun. Dancing Dancing is referred to a lot in the play especially in a lot of the songs, were Mrs. Johnstone refers to a lover taking her dancing or not taking her dancing. Again dancing is compared in the two social classes in the play Mrs Lyons teaches Edward to dance in a very traditional way E.g. a Waltz, were as Mickey Dances to a disco music and Rocky music reflecting on the character as Edward dances a more mature and educated dance and Mickey dances a more playful Un educated dance which doesn't have much structure. Dreams and ambitions Every Character in the play has there own dreams and ambitions again these are Very different over the two social classes. To start though Mrs Lyons has the dream of having a child, so when Mrs. Johnstone comes to her with twins that she doesn't think she can look after Mrs Lyons jumps at the opportunity. In Mrs. Johnstone case she dreams of getting a new husband, moving house, Getting money, she also gets all the things she wants†¦ but these things seem to all cause problems later on in the play , for example Mrs Lyons gets her Child but ends turning into a paranoid wreck because she feels the burden of the secret of adopting Mrs J's baby illegally is always upon her. In Mrs Johnston's case moving house and getting a new man is really ruined as they move to were The Lyons family have escaped to and Mickey and Eddie grow up together, if this wouldn't of happened they proberly would of forgotten each other preventing both there deaths. Both Mickey and Eddies dreams and ambitions also cause destruction there dreams to be like the other seems to cause jealousy which eventually causes Mickey to shoot Eddie, Eddie's dreams of university separates the 3 friends leaving Mickey to fend for himself and make the wrong choices. So to sum up every ones dreams and ambitions seem to come true in the play but they all seem to backfire on the characters. Toy guns Toy guns is an issue covered in the play which causes many problems, when the characters are kids they play with toy guns as said in the song they can get up after a count to ten , they cant die when they play with toy guns they don't understand the dangers of guns , this lack of understanding is carried out into there adulthood and it results in Mickey being put in prison when Sammie pulls the trigger and shoots someone , but still Mickey does not learn his lesson, in the final scene when Mickey holds the gun to Eddie I don't think he means to shoot him , I think he is using it to scare Edward and due to his naivety when he shoots Eddie he kills him , he kills his own brother and best friend. He has never grown up, he is still a kid inside, but the weapon he holds has.

Physical Sciene Exam Paper March 2012 Grade 12

GRAAD 12 NATIONAL SENIOR CERTIFICATE GRADE 12 PHYSICAL SCIENCES: PHYSICS (P1) FEBRUARY/MARCH 2012 MARKS: 150 TIME: 3 hours This question paper consists of 16 pages and 3 data sheets. Copyright reserved Please turn over Physical Sciences/P1 2 NSC DBE/Feb. –Mar. 2012 INSTRUCTIONS AND INFORMATION 1. 2. 3. Write your centre number and examination number in the appropriate spaces on the ANSWER BOOK. Answer ALL the questions in the ANSWER BOOK. This question paper consists of TWO sections: SECTION A (25) SECTION B (125) 4. 5. 6. 7. 8. 9. You may use a non-programmable calculator.You may use appropriate mathematical instruments. Number the answers correctly according to the numbering system used in this question paper. YOU ARE ADVISED TO USE THE ATTACHED DATA SHEETS. Give brief motivations, discussions, et cetera where required. Round off your final numerical answers to a minimum of TWO decimal places. Copyright reserved Please turn over Physical Sciences/P1 3 NSC DBE/Feb. –Ma r. 2012 SECTION A QUESTION 1: ONE-WORD ITEMS Give ONE word/term for each of the following descriptions. Write only the word/term next to the question number (1. 1–1. 5) in the ANSWER BOOK. 1. 1 1. 2 1. 3 1. 4 1. The type of energy an object has due to its motion The phenomenon which occurs when two light waves meet at a given point The unit of measurement of electrical resistance The basic principle on which electric generators function The type of line spectrum observed when electrons in an atom move from the excited state to the ground state (1) (1) (1) (1) (1) [5] QUESTION 2: MULTIPLE-CHOICE QUESTIONS Four options are provided as possible answers to the following questions. Each question has only ONE correct answer. Write only the letter (A–D) next to the question number (2. 1–2. 10) in the ANSWER BOOK. 2. A car of mass m collides head-on with a truck of mass 2m. If the car exerts a force of magnitude F on the truck during the collision, the magnitude of the force that the truck exerts on the car is †¦ A B C D 1 F 2 F 2F 4F (2) 2. 2 An object moves in a straight line on a ROUGH horizontal surface. If the net work done on the object is zero, then †¦ A B C D the object has zero kinetic energy. the object moves at constant speed. the object moves at constant acceleration. there is no frictional force acting on the object. (2) Copyright reserved Please turn over Physical Sciences/P1 4 NSC DBE/Feb. –Mar. 2012 2. 3A ball is released from rest from a certain height above the floor and bounces off the floor a number of times. Ignore the effects of air resistance. Which ONE of the following velocity-time graphs best represents the motion of the ball? A velocity (m ·s ) -1 B velocity (m ·s ) -1 time (s) time (s) C velocity (m ·s ) -1 D velocity (m ·s ) -1 time (s) time (s) (2) 2. 4 The diagram below shows plane water waves that spread out after passing through a single slit. barrier with single slit plane water waves The wave phenomenon observed after the water waves pass through the slit is †¦ A B C D reflection. diffraction. efraction. photoelectric effect. (2) Copyright reserved Please turn over Physical Sciences/P1 5 NSC DBE/Feb. –Mar. 2012 2. 5 Monochromatic light from a point source passes through a device X. A pattern is observed on a screen, as shown in the diagram below. Key: Colour band Dark band monochromatic light source X From the observation on the screen, it can be concluded that device X is a †¦ A B C D 2. 6 prism. single slit. double slit. concave lens. (2) In the circuit diagram below, the internal resistance of the battery and the resistance of the conducting wires are negligible. The emf of the battery is E. E A V 2R R SWhen switch S is closed, the reading on voltmeter V, in volts, is †¦ A B C D 0 1 E 3 2 E 3 E screen (2) Copyright reserved Please turn over Physical Sciences/P1 6 NSC DBE/Feb. –Mar. 2012 2. 7 Two identical small metal spheres on insula ted stands carry equal charges and are a distance d apart. Each sphere experiences an electrostatic force of magnitude F. The spheres are now placed a distance 1 2 d apart. The magnitude of the electrostatic force each sphere now experiences is †¦ A B C D 2. 8 1 2 F F 2F 4F (2) A fully charged capacitor is connected in a circuit, as shown below. The capacitor discharges when switch S is closed.R S V Which ONE of the following graphs correctly shows the change in the voltmeter reading with time when switch S is closed? potential difference (V) potential difference (V) A B time (s) time (s) potential difference (V) potential difference (V) C D time (s) time (s) Please turn over (2) Copyright reserved Physical Sciences/P1 7 NSC DBE/Feb. –Mar. 2012 2. 9 When light shines on a metal plate in a photocell, electrons are emitted. The graph below shows the relationship between the kinetic energy of the emitted photoelectrons and the frequency of the incoming light. D kinetic ener gy (J) 0 A B C requency (Hz) Which ONE of the points (A, B, C or D) on the graph represents the threshold frequency? A B C D 2. 10 A B C D (2) Overexposure to sunlight causes damage to plants and crops. Which ONE of the following types of electromagnetic radiation is responsible for this damage? A B C D Ultraviolet rays Radio waves Visible light X-rays (2) [20] TOTAL SECTION A: 25 Copyright reserved Please turn over Physical Sciences/P1 8 NSC DBE/Feb. –Mar. 2012 SECTION B INSTRUCTIONS AND INFORMATION 1. 2. 3. 4. Start EACH question on a NEW page. Leave ONE line between two subquestions, for example between QUESTION 3. and QUESTION 3. 2. Show the formulae and substitutions in ALL calculations. Round off your final numerical answers to a minimum of TWO decimal places. QUESTION 3 (Start on a new page. ) A stone is thrown vertically upward at a velocity of 10 m ·s-1 from the top of a tower of height 50 m. After some time the stone passes the edge of the tower and strikes the gr ound below the tower. Ignore the effects of friction. vi = 10 m ·s-1 1,5 m 50 m y1 3. 1 3. 2 Draw a labelled free-body diagram showing the force(s) acting on the stone during its motion. Calculate the: 3. 2. 1 3. 2. Time taken by the stone to reach its maximum height above the ground Maximum height that the stone reaches above the ground (1) (4) (4) (3) 3. 3 3. 4 USING THE GROUND AS REFERENCE (zero position), sketch a positiontime graph for the entire motion of the stone. On its way down, the stone takes 0,1 s to pass a window of length 1,5 m, as shown in the diagram above. Calculate the distance (y1) from the top of the window to the ground. (7) [19] Copyright reserved Please turn over Physical Sciences/P1 9 NSC DBE/Feb. –Mar. 2012 QUESTION 4 (Start on a new page. ) The bounce of a cricket ball is tested before it is used.The standard test is to drop a ball from a certain height onto a hard surface and then measure how high it bounces. During such a test, a cricket ball of mass 0,15 kg is dropped from rest from a certain height and it strikes the floor at a speed of 6,2 m ·s-1. The ball bounces straight upwards at a velocity of 3,62 m ·s-1 to a height of 0,65 m, as shown in the diagram below. The effects of air friction may be ignored. 0,15 kg 0,65 m 4. 1 4. 2 4. 3 Define the term impulse in words. Calculate the magnitude of the impulse of the net force applied to the ball during its collision with the floor.To meet the requirements, a cricket ball must bounce to one third of the height that it is initially dropped from. Use ENERGY PRINCIPLES to determine whether this ball meets the minimum requirements. (2) (3) (5) [10] Copyright reserved Please turn over Physical Sciences/P1 10 NSC DBE/Feb. –Mar. 2012 QUESTION 5 (Start on a new page. ) A wooden block of mass 2 kg is released from rest at point P and slides down a curved slope from a vertical height of 2 m, as shown in the diagram below. It reaches its lowest position, point Q, at a speed of 5 m ·s-1. P 2 kg 2m 9 kg Q 5. 1 5. 2 5. 3 5. 4Define the term gravitational potential energy. Use the work-energy theorem to calculate the work done by the average frictional force on the wooden block when it reaches point Q. Is mechanical energy conserved while the wooden block slides down the slope? Give a reason for the answer. The wooden block collides with a stationary crate of mass 9 kg at point Q. After the collision, the crate moves to the right at 1 m ·s-1. 5. 4. 1 5. 4. 2 Calculate the magnitude of the velocity of the wooden block immediately after the collision. The total kinetic energy of the system before the collision is 25 J.Use a calculation to show that the collision between the wooden block and the crate is inelastic. (2) (6) (2) (4) (5) [19] QUESTION 6 (Start on a new page. ) An ambulance approaches an accident scene at constant velocity. The siren of the ambulance emits sound waves at a frequency of 980 Hz. A detector at the scene measures the frequency o f the emitted sound waves as 1 050 Hz. 6. 1 6. 2 6. 3 Calculate the speed at which the ambulance approaches the accident scene. Use the speed of sound in air as 340 m ·s-1. Explain why the measured frequency is higher than the frequency of the source.The principle of the Doppler effect is applied in the Doppler flow meter. State ONE positive impact of the use of the Doppler flow meter on humans. (4) (2) (2) [8] Copyright reserved Please turn over Physical Sciences/P1 11 NSC DBE/Feb. –Mar. 2012 QUESTION 7 (Start on a new page. ) Learners investigate the change in the broadness of the central bright band formed when monochromatic light of different wavelengths passes through a single slit. They set up the apparatus, as shown in diagram below, and measure the broadness of the central bright band in the pattern observed on the screen.The width of the slit is 5,6 x 10-7 m. screen first dark band monochromatic light ? midpoint of central bright band 0,033 m first dark band 0,45 m 7. 1 7. 2 7. 3 Write down an investigative question. Which TWO variables are kept constant? In one of their experiments, the distance from the midpoint of the central bright band to the first dark band is measured to be 0,033 m. Calculate the wavelength of the light used in this experiment. (2) (2) (5) 7. 4 How will the broadness of the central bright band of red light compare with that of blue light? Write down only GREATER THAN, SMALLER THAN or EQUAL TO.Give a reason for the answer. (2) [11] Copyright reserved Please turn over Physical Sciences/P1 12 NSC DBE/Feb. –Mar. 2012 QUESTION 8 (Start on a new page. ) Two metal spheres, P and Q, on insulated stands, carrying charges of +5 x 10-9 C and +5 x 10-9 C respectively, are placed with their centres 20 mm apart. X is a point at a distance of 10 mm from sphere Q, as shown below. 20 mm +5 x 10-9 C P 10 mm +5 x 10-9 C Q X 8. 1 8. 2 8. 3 8. 4 Define the term electric field. Sketch the net electric field pattern for the two charge s. Calculate the net electric field at point X due to the presence of P and Q.Use your answer to QUESTION 8. 3 to calculate the magnitude of the electrostatic force that an electron will experience when placed at point X. (2) (3) (6) (3) [14] Copyright reserved Please turn over Physical Sciences/P1 13 NSC DBE/Feb. –Mar. 2012 QUESTION 9 (Start on a new page. ) 9. 1 Learners use Ohm's law to determine which ONE of two resistors A and B has the greater resistance. For each resistor, they measure the current through the resistor for different potential differences across its ends. The graph below shows the results obtained in their investigation. A current (A) B potential difference (V) 9. 1. 1The learners are supplied with the following apparatus: 6 V battery Voltmeter Ammeter Rheostat Resistors A and B Conducting wires Draw a circuit diagram to show how the learners must use the above apparatus to obtain each of the graphs shown above. (4) (1) 9. 1. 2 9. 1. 3 Write down ONE var iable that must be kept constant during this investigation. Which ONE of A or B has the higher resistance? Give an explanation for the answer. (3) Copyright reserved Please turn over Physical Sciences/P1 14 NSC DBE/Feb. –Mar. 2012 9. 2 In the circuit diagram below, the battery has an emf of 12 V and an internal resistance of 0,8 ?.The resistance of the ammeter and connecting wires may be ignored. 12 V 0,8 ? 2? 4? A 8? 8? V Calculate the: 9. 2. 1 9. 2. 2 9. 2. 3 Effective resistance of the circuit Reading on the ammeter Reading on the voltmeter (4) (3) (4) [19] Copyright reserved Please turn over Physical Sciences/P1 15 NSC DBE/Feb. –Mar. 2012 QUESTION 10 (Start on a new page. ) 10. 1 The essential components of a simplified DC motor are shown in the diagram below. coil B C N A D S brushes split-ring commutator When the motor is functioning, the coil rotates in a clockwise direction, as shown. 10. 1. Write down the function of each of the following components: (a) (b) 1 0. 1. 2 Split-ring commutator Brushes (1) (1) What is the direction of the conventional current in the part of the coil labelled AB? Write down only FROM A TO B or FROM B TO A. Will the coil experience a maximum or minimum turning effect (torque) if the coil is in the position as shown in the diagram above? State ONE way in which this turning effect (torque) can be increased. (1) 10. 1. 3 (1) (1) 10. 1. 4 10. 2 Alternating current (AC) is used for the long-distance transmission of electricity. 10. 2. 1 10. 2. Give a reason why AC is preferred over DC for long-distance transmission of electricity. An electric appliance with a power rating of 2 000 W is connected to a 230 V rms household mains supply. Calculate the: (a) (b) Peak (maximum) voltage rms current passing through the appliance (3) (3) [12] Please turn over (1) Copyright reserved Physical Sciences/P1 16 NSC DBE/Feb. –Mar. 2012 QUESTION 11 (Start on a new page. ) In the diagram shown below, electrons are released from a metal plate when light of a certain frequency is shone on its surface. incident light metal surface eA 11. 1 11. 2Name the phenomenon described above. The frequency of the incident light on the metal plate is 6,16 x 1014 Hz and electrons are released with a kinetic energy of 5,6 x 10-20 J. Calculate the: 11. 2. 1 11. 2. 2 Energy of the incident photons Threshold frequency of the metal plate (1) (3) (5) 11. 3 The brightness of the incident light is now increased. What effect will this change have on the following: (Write down only INCREASES, DECREASES or REMAINS THE SAME. ) 11. 3. 1 11. 3. 2 The reading on the ammeter Explain the answer. The kinetic energy of the released photoelectrons Explain the answer. 2) (2) [13] 125 150 TOTAL SECTION B: GRAND TOTAL: Copyright reserved Physical Sciences/P1 1 NSC DBE/Feb. –Mar. 2012 DATA FOR PHYSICAL SCIENCES GRADE 12 PAPER 1 (PHYSICS) GEGEWENS VIR FISIESE WETENSKAPPE GRAAD 12 VRAESTEL 1 (FISIKA) TABLE 1: PHYSICAL CONSTANTS/TABEL 1: FISI ESE KONSTANTES NAME/NAAM Acceleration due to gravity Swaartekragversnelling Speed of light in a vacuum Spoed van lig in ‘n vakuum Planck's constant Planck se konstante Coulomb's constant Coulomb se konstante Charge on electron Lading op elektron Electron mass Elektronmassa Permittivity of free space Permittiwiteit van vry ruimteSYMBOL/SIMBOOL g c h k e me ?0 VALUE/WAARDE 9,8 m ·s-2 3,0 x 108 m ·s-1 6,63 x 10-34 J ·s 9,0 x 109 N ·m2 ·C-2 -1,6 x 10-19 C 9,11 x 10-31 kg 8,85 x 10-12 F ·m-1 Copyright reserved Please turn over Physical Sciences/P1 2 NSC DBE/Feb. –Mar. 2012 TABLE 2: FORMULAE/TABEL 2: FORMULES MOTION/BEWEGING v f = v i + a ? t 1 1 ? x = v i ? t + 2 a? t 2 or/of ? y = v i ? t + 2 a? t 2 2 2 v f = v i + 2a? x or/of v f = v i + 2a? y FORCE/KRAG 2 2 ? v +vf ? ? v +vf ? ?x = ? i ? ?t or/of ? y = ? i ? ?t ? 2 ? ? 2 ? Fnet = ma Fnet ? t = ? p ? p = mv f ? v i p = mv w = mg WORK, ENERGY AND POWER/ARBEID, ENERGIE EN DRYWING W = F? x cos ? 1 or/of K = mv 2 2 P= W ? t Ek = 1 mv 2 2 U = mgh Wnet = ? K ?K = K f ? K i or/of or/of or/of E P = mgh Wnet = ? Ek ?Ek = Ekf ? Eki P = Fv WAVES, SOUND AND LIGHT/GOLWE, KLANK EN LIG v=f? fL = v  ± vL fs v  ± vs or/of fL = v  ± vL fb v  ± vb 1 f E = hf T= E= h c ? E = Wo + Ek sin ? = m? a where/waar 1 E = hf and/en W0 = hf0 and/en Ek = mv 2 2 Copyright reserved Please turn over Physical Sciences/P1 3 NSC DBE/Feb. –Mar. 2012 ELECTROSTATICS/ELEKTROSTATIKA Q 1Q 2 r2 V E= d kQ Q U= 1 2 r Q C= V F= kQ r2 F E= q W V= q ? A C= 0 d E= ELECTRIC CIRCUITS/ELEKTRIESE STROOMBANE V R= I R s = R1 + R 2 + †¦ 1 1 1 = + + †¦ R p R1 R 2 W = Vq W = VI ? t W= I2R ? t V 2 ? t W= R emf ( ? ) = I(R + r) emk ( ? ) = I(R + r) q=I ? t W ? t P= P = VI P = I2R V2 P= R ALTERNATING CURRENT/WISSELSTROOM I rms = I max 2 Vmax 2 / I I wgk = maks 2 Vwgk = Vmaks 2 Paverage = Vrms I rms 2 Paverage = I rms R / / / Pgemiddeld = Vwgk I wgk Pgemiddeld = I 2 R wgk Vrms = / Paverage 2 Vrms = R Pgemiddeld = 2 Vwgk R Copy right reserved

The Great Permian-Triassic Extinction

The Great Permian-Triassic Extinction The greatest mass extinction of the last 500 million years or Phanerozoic Eon happened 250 million years ago, ending the Permian Period and beginning the Triassic Period. More than nine-tenths of all species disappeared, far exceeding the toll of the later, more familiar Cretaceous-Tertiary extinction. For many years not much was known about the Permian-Triassic (or P-Tr) extinction. But starting in the 1990s, modern studies have stirred the pot, and now the P-Tr is a field of ferment and controversy. Fossil Evidence of the Permian-Triassic Extinction The fossil record shows that many lines of life went extinct both before and at the P-Tr boundary, especially in the sea. Most notable were the trilobites, the graptolites, and the tabulate and rugose corals. Almost completely exterminated were the radiolarians, brachiopods, ammonoids, crinoids, ostracodes and conodonts. Floating species (plankton) and swimming species (nekton) suffered more extinctions than bottom-dwelling species (benthos). Species that had calcified shells (of calcium carbonate) were penalized; creatures with chitin shells or no shells did better. Among the calcified species, those with thinner shells and those with more ability to control their calcification tended to survive. On land, the insects had severe losses. A great peak in the abundance of fungus spores marks the P-Tr boundary, a sign of massive plant and animal death. Higher animals and land plants underwent significant extinctions, though not as devastating as in the marine setting. Among the four-legged animals (tetrapods), the ancestors of the dinosaurs came through the best. The Triassic Aftermath The world recovered very slowly after the extinction. A small number of species had large populations, rather like the handful of weed species that fill an empty lot. Fungus spores continued to be abundant. For millions of years, there were no reefs and no coal beds. Early Triassic rocks show completely undisturbed marine sediments- nothing was burrowing in the mud. Many marine species, including the dasyclad algae and calcareous sponges, disappeared from the record for millions of years, then reappeared looking just the same. Paleontologists call these Lazarus species (after the man Jesus revived from death). Presumably they lived on in sheltered places from which no rocks have been found. Among the shelly benthic species, the bivalves and gastropods became dominant, as they are today. But for 10 million years they were very small. The brachiopods, which had completely dominated the Permian seas, nearly vanished. On land the Triassic tetrapods were dominated by the mammal-like Lystrosaurus, which had been obscure during the Permian. Eventually the first dinosaurs arose, and the mammals and amphibians became small creatures. Lazarus species on land included the conifers and ginkgos. Geologic Evidence of the Permian-Triassic Extinction Many different geologic aspects of the extinction period have been documented recently: Salinity in the sea fell sharply during the Permian for the first time, changing oceanic physics to make deep water circulation more difficult.The atmosphere went from very high oxygen content (30%) to very low (15%) during the Permian.The evidence shows global warming AND glaciations near the P-Tr.Extreme erosion of the land suggests that ground cover disappeared.Dead organic matter from the land flooded the seas, pulling dissolved oxygen from the water and leaving it anoxic at all levels.A geomagnetic reversal occurred near the P-Tr.A series of great volcanic eruptions was building up a gigantic body of basalt called the Siberian Traps. Some researchers argue for a cosmic impact at P-Tr time, but the standard evidence of impacts is missing or disputed. The geologic evidence fits an impact explanation, but it does not demand one. Instead the blame seems to fall on volcanism, as it does for other mass extinctions. The Volcanic Scenario Consider the stressed biosphere late in the Permian: low oxygen levels restricted land life to low elevations. Ocean circulation was sluggish, raising the risk of anoxia. And the continents sat in a single mass (Pangea) with a reduced diversity of habitats. Then great eruptions begin in what is Siberia today, starting the largest of Earths large igneous provinces (LIPs). These eruptions release huge amounts of carbon dioxide (CO2) and sulfur gases (SOx). In the short term the SOx cools the Earth while in the longer term the CO2 warms it. The SOx also creates acid rain while CO2 entering the seawater makes it harder for calcified species to build shells. Other volcanic gases destroy the ozone layer. And finally, magma rising through coal beds releases methane, another greenhouse gas. (A novel hypothesis argues that the methane was instead produced by microbes that acquired a gene enabling them to eat organic matter in the seafloor.) With all of this happening to a vulnerable world, most life on Earth could not survive. Luckily it has never been quite this bad since then. But global warming poses some of the same threats today.

Free sample - Business Algebra Discussion. translation missing

Business Algebra Discussion. Business Algebra DiscussionIn order to have a good understanding of the forthcoming topic on Business Algebra, it is imperative to have a good grasp and understanding of previous topics before. The most significant is the graphical representation and interpretation of a given set of data. This is because graphical interpretation of data is widely common in business algebra and it cannot be avoided. Hence, if there are and difficulties in the plotting of a data set, and in its interpretation, then the understanding and utilization of the product output would be futile. It is therefore important to have a good knowledge of this area. Linear equations provide information on how quickly data is rising or falling, and this is known as the slope or gradient of the equation. The gradient is usually a quotient of the values on the x-axis and the y-axis, with the x-axis values as the numerators. The slope of the graph is a representation of the change in values of the given data set. Linear equations are usually in the form of y= mx+ c, where y represents values on the vertical axis of a graph and x the values on the horizontal axis, m is the gradient or slope of the graph and it can be positive or negative whereas c represents the point where the lie graph intersects the y-axis. A real life application of the linear equation would be in the population demographics of a country in population census analysis. The population of a country may be analyzed for the many times that a census has been carried out. In this case, the population, say in millions of people, would lie on the y-axis while the years would be on the x-axis. By plotting the population value of a given census interval for the number of census done, a linear graph would be obtained. This would not pass through the origin and a linear equation in the form of y= mx+ c would be obtained. In this equation, the y-value would represent the population number at a given time (year) represented by x-value. Therefore, the population of a country at any given year can be predicted. The slope of the graph, m, would in this case give the rate at which the population is increasing with time, and it can be used to project the expected population of a country in the future, assuming that all other constants are maintained. This may then help the government for example on budgetary allocations. A positive slope would represent an increase while a negative slope shows that there is a decrease in the population.

The Athlete's Shack Wireless Upgrade Term Paper

The Athlete's Shack Wireless Upgrade - Term Paper Example 2 Assessment For catering the needs of the business for TAS, there is a requirement of secure and effective wireless network connectivity for all the 10 stores within the same area. There are no requirements for establishing connectivity on long distant stores. However, security is a primary concern, as data channels will be established in the environment. For addressing the security issue, Cisco provides rich features and adds an extra layer of security on the wireless networks. The embedded security technologies on a wireless architecture are now standardized, as they are available by default in all vendor manufactured wireless devices. Some of these technologies are WEP, WPA etc. Moreover, after securing the data in transit by encryption, we have also proposed a wireless intrusion prevention system that will continuously monitor and prevent the network from cyber threats. However, there is no guarantee of the network security, if the iPads are misused and stolen or snatched from o ne of the employees of TAS. For addressing human threats, acceptable use policy and password policies will be implemented. 3 Solution As the TAS environment requires wireless connectivity, ‘access points’ are required. ‘Access points’ are the device which is used to connect devices equipped with wireless technology. ‘Access points’ transmits and receive radio signals adjacent to a network hub over a limited distance. However, distant varies from different model types and wireless technology adopted. The TAS requirement is to provide access of network resources to the staff for connecting the iPads. Cisco delivers a borderless mobility experience which gives users access to the information and resources with the quality and performance. 3.1 Wireless connectivity of TAS sites TAS haw 10 stores within the same area, and there is no information regarding the distance of each of these sites with each other. When designing a wireless point to point c onnectivity, the distance is always considered due to limitation of wireless technology. Cost is also a major factor when implementing and designing a wireless network. There are two methodologies which can be adopted for connecting all 10 sites to provide Internet connectivity. 3.1.1 Wi-Fi 802.11/y It is a relatively new wireless standard defined by IEEE 802.11 standards with more enhanced capabilities as compared to 802.11n. It operates on 3.6 to 3.7 GHz on 54 Mbps with the distance of 3 miles (Parsons & Oja, 2009). The distance which is required to connect all of these 10 sites can be achieved by connecting via 802.11y Wi-Fi technology. However this technology is currently available only in United States of America. The hardware which is required to connect all these 10 sites is relatively of low cost. This is a low cost solution but it has certain limitations as it is available only in the United States. There are very few IEEE 802.11y complaint devices available. The router can be installed at any one end of either side to broadcast the signals

Wireless Security Research Paper Example | Topics and Well Written Essays - 3000 words

Wireless Security - Research Paper Example On the other hand, there are countless security and privacy issues also emerging in wireless networking environments. Though, the new technologies require more and more high level application of wireless communication networks, but such implementations are being established without giving significant concentration to privacy and security related issues. Consequently, the majority of wireless networks around the world are in danger regarding security and safety. Thus, there are a lot of chances that someone with appropriate equipment could be able to spy network traffic. In this scenario, they can get access to users’ passwords and other data (Gerkis, 2006; The State University of New Jersey, 2006). In addition, these security issues and attacks are not immediately theoretical. Additionally, techniques and tools to tap near wireless networks are extensively accessible, even for palmtop devices (Gerkis, 2006; The State University of New Jersey, 2006). In this situation there is vital need for implementing wireless security. Wireless security management has turned out to be a hot issue in literature. This paper presents a detailed analysis of wireless security related issues and their management. This research will analyze some of the important aspects of wireless security, main challenges and possible mitigation techniques. TECHNOLOGY INVOLVED IN WIRELESS NETWORKS Consider the fact that users of WLAN (wireless local area network) are able to travel along with their laptop computers and other devices from one location to another inside their offices or houses without breaking the link with the network. Thus, many corporations and general public at the present think that wireless communication based devices are very useful, efficient, and easy to operate. On the other hand, personal networks based on wireless technology help users receive and distribute data, as well as software applications, by making use of network systems and other users of the network with well-matched devices, without establishing a connection to printer cables and other secondary device links. In fact, with wireless networking users of small PDA, hand-held devices and cell phones can effectively coordinate data and information among PDAs and personal computers, as well as are able to effectively make use of internet based services l ike that web browsing, email and internet access. In addition, wireless communications can help individuals and business firms reduce their networking or wiring costs (Radack, 2011; Gerkis, 2006; css-security, 2010). In this scenario, Information Technology Laboratory established by NIST (National Institute of Standards and Technology), presents various standards and measures which can be adopted to enhance safety and security of wireless communication networks. Additionally, National Institute of Standards and Technology Special Publication (SP) 800-48,  Wireless Network Security, 802.11, Bluetooth, and Hand-held Devices, whose authors were Les Owens and Tom Karygiannis, outlines 3 main and fundamental aspects of wireless security: (Radack, 2011; Ge

Inequalities in Chile Essay Example | Topics and Well Written Essays - 1500 words

Inequalities in Chile - Essay Example Their role in ensuring the same may well go beyond into the future with a view to making the economy great as well as rising the living standards of the citizenry. Lately, there have been emerging trends in the world that have necessitated a close scrutiny in order to unravel the reasons behind them and their relationship to growth (OECD, 2009). There exist a number of inequalities that may impact the growth prospects of a country. Therefore, comprehensive assessments should be carried out in order to establish the underlying trends so as to address this phenomenon at the earliest opportunity and unearth possible facts. Chile has always enjoyed stability in democracy as well as the economy across South America. In the whole of Latin America, the people of Chile have benefited from improved standards of living, efficiency and effectiveness of the government that has the lowest levels of corruption and a functioning democracy that serves the interests of all citizens in the region. Nev ertheless, despite having all these developments in democracy with resolute institutions coupled with a continued growth in the economy, there have been reported levels of inequality in the socioeconomic platform that can be traced from the previous leadership that failed to guarantee a fair treatment to everyone in the society (Robinson, 2001). This kind of inequality in the Latin America region emanates from social decadence with roots way back in colonialism time where the monopolistic aspect of the royal families controlled the economy to a great extent. This action left large chunks of wealth to a few individuals who became filthily affluent, something that widened the gap between those at the helm of leadership and those in the ‘working nation’ with this phenomenon staying long enough even after attaining self-government (Barron, 2009). This led to unnecessary pressures in the social setup, thus jeopardizing the stability that ensures victory within a democratic c ountry in the class of Chile. This country also followed the same route that rewards a few people in the economy which saw immense pressures mount in the 1970s due to the idea to redistribute the wealth acquired unfairly to those who never had any or those with meagre traces (Suter, 2010). To address this inequality, several policies were drafted that aimed at charting the best way possible to redistribute the wealth for the benefit of all. This was also to nationalise all other major sectors and tackle the inequality amicably. Notably, there was very little growth at the time of this inequality and there could be no growth since wealth accumulation was directed to one side of the rich and powerful (Anastassiou, 2011). However, the effort to undertake the redistribution was met with friction amongst the affected, thus bruising the economy with the unending chaos experienced that was evident from how the policies were implemented. The dictatorial leadership altered the economic struc ture leading to an eventual coup with the economy status still struggling to regain strength soon after the coup. With the elapse of time, the then general constituted a team of experts to address the problem and undertake an overhaul that saw Chile on its feet again. Their activities’ objectives were concerned with tackling inflation that was biting heavily and other monetary policies that remained strict and tight. Many barriers to trade came to an end with some tariffs facing abolishment to pave the way for more lucrative business deals within and without the country (Boesten, 2010). The economy was given a facelift that made the country start exporting some of its surplus, thus leading to a

Globalisation Has Become An Increasingly Important Phenomenon Marketing Essay

Globalisation Has Become An Increasingly Important Phenomenon Marketing Essay Abstract Globalisation has become an increasingly important phenomenon that has given firms way to be internationalised. Globalization as a foundation for adopting global strategies has during recent years been given scant attention. The importance of multinational companies cannot be overlooked with globalisation in the back of the mind. Firms are constantly adopting global strategies so as to compete on the international market and to reap the enviable advantage from economies of scale. Globalization often regarded as the pathway of internationalization has led to the development of strategies shaped to face the highly competitive global environment (Levitt 1983, Baden-Fuller, Stopford 1991). Regional strategies have often been considered as a way to become a global player, but recently regional strategies have achieved high momentum to reap global sales. The assignment aims to integrate the historical development of two big companies, Ford and Diageo and the global oriented strategies adop ted by each frim respectively at different stage of their development so as to get ahead in this competitive and dynamic global game. a) Introduction The march towards a true global economy is going forward at a ferocious pace. Globalisation has paved the way for many firms to be internationalised. According to Hood and Young (2000), globalization is a process by which the world economy is transformed from a set of national and regional markets into a set of markets that operate without regard to national boundaries. Porter (1985) highlighted that globalisation has urged many firms to divert production to international markets so as to achieve long term competitive advantage. Porter (1980) further emphasized that the main driver behind the move to international markets is to explore business opportunities. Multinational enterprises (MNEs) seem to have been the major players in this drama put on a world stage for all to view. It is noted that many big companies that compete internationally pin their hopes for success on a single worldwide strategy mainly to achieve lukewarm results. According to Ghemawat (2005) and Levitt (1983), d eveloping global strategies mainly in search of new synergies and arbitrage and a global recognition has been the hype surrounding multinational corporations since the past decades. Global powerhouses such as Ford and Diageo concentrate on regional differences and then shape strategies that will match both domestic and international markets. Both Ford and Diageo have grown over the years and become active players in the global market for cars and drinks respectively. They have adopted global strategies which are at time similar. However, given that they operate in different products, some of their strategies differ. Theoretical Background The prominent trend in international business today concerns globalisation. This notion of globalisation has been defined by Ohmae (1995) as the removal of borders and barriers to trade between nations. Trade barriers have been lifted gradually through the GATT and WTO negotiations. The drivers behind the internationalisation of the firm in the global economy include huge developments in transport and communication which has made the mobility of all factors of production a reality across the globe and the increasing role of MNC s through outsourcing and business networks are developing in many parts of the world. It is widely believed that the evolution of multinationals is due to domestic market maturation and home market saturation (Caves 1982; Porter 1990). It is widely assumed by Mintzberg (1989) that expanding globally provides firms with the opportunity to become more profitable. According the continuous increase in speed, quality coupled with improvement in communication and t echnology has led to a significant reduction in transaction costs (Porter, 1990). Moreover, markets in farflung countries have become homogeneous making international business activities to be conducted easily (Hedlund Kverneland 1985). Classical theories Growth by Penrose (1959) and Hymer model (1960), firms internalise their activities mainly for economic gains such as the profit motive. The OLI-approach by Dunning (1979, 1981) purports that ownership, location and internalisation are the factors that influence the initial act of cross border production firms. Porter (1988) suggested that internationalisation enables the transfer of some moveable resources across a national border. Many firms, on the other hand internalise for market seeking motives. This motive is related mainly to companies that are endowed with high level of technology and a good brand image that give them sustainable competitive advantage over their peers. The market seeking motive is common for European mult inationals such as Nestle and Ford which have expanded their production across borders mainly in search of new markets. The aim to achieve reduced costs of production is another factor that has triggered the internationalisation process. The removal of tariff barriers has urged many companies to outsource production mainly to benefit from low cost production and low capital cost. Moreover, the drive to benefit from scale economies and ballooning RD have also triggered the international expansion of firms making them global companies and have brought about a new set of motivations that underlay these global strategies. Globalization characterised as the true path of internationalization has bought about the development of strategies designed to meet the needs of the global environment, where standardization has been the key message to cater for the needs of the world market with global products (Levitt 1983, Baden-Fuller, Stopford 1991). During the early years, there was much complexity over the design and technology of the motorcar. The beginning of the 20th century marked the coming of cars with the latest design and technology. It was the Fordism which was the first revolution in the process technology followed by Toyota afterwards. Ford is a US automobile company which was founded in 1903 by Henry Ford in Michigan and it made its first shipment in that year itself. which produced 1708 cars in the first year. Ford is a pioneer in the automobile industry and has a portfolio of brands such as Ford, Lincoln, and Mercury. It also provides financial services. The business is divided into different segments mainly North America, ford Europe, Ford South America and Ford Asia Pacific Africa designed to serve the different markets. Diageo is the leader in premium drinks across the world. It resulted from the merger of Grand Metropolitan and Guinness in 1997. This merger has led to a complete rebranding and reimaging of the company. It took over the wine business of Seagram in 2001. In 2006, Johnnie Walker Blue Label and King GeorgeV Edition made its appearance in duty free channels of Europe. The company is now seen as an ethical company which contributing effectively to corporate social responsibility. As per the Financial Times, Diageo formed part of the 150 largest companies in the world in 2008. To increase its market, Diageo made a joint venture with and made the Diageo Kirin. The company is listed on both the London Stock Exchange and the New York Stock Exchange. For Diageo, sustainability refers to the long term success of the business while taking into consideration the needs of stakeholders, community and at the same time protecting the environment. Compared to its competitors, Diageo was among the 100 most sustainable companies in the world for their concern for the environmental and society. During the financial year 2011, the company earned revenues of  £13,232 million representing an increase of 2.1% in 2010. Strategies Ford produces a more varied product range of vehicles to attempt to tailor the needs of the different customer groups. For instance, the Ranger was designed to meet the needs of Asia pacific, Africa and South America. This new hybrid vehicle tailor-made for these regions has made Ford gone ahead of other overseas manufacturers. Ford has been able to use their window of opportunity to the full by satisfying the segments of consumers which they are targeting by providing them with the latest technology and convenient vehicles. Conversely, Diageo is involved in the production and distribution of a range of standardised products including beer, wine and spirits geared to satisfy every market in the world. Thus, compared to Ford which aims to produce a different kind of vehicles for each geographical area, Diageo on the other hand produces one type of drink to satisfy all its markets. Both firms aim towards sustainable development. Ford contributes significantly to the environment by making maximum use of recycled and renewable materials in its vehicles. It was highlighted that about 85% of materials that Ford use are recyclable. The use of recyclable and renewable materials is a prerequisite in Fords sustainability strategy mainly to decrease environmental footprint and increase the use of fuel-efficient vehicles and hence be more environment friendly. Ford has even merged with its previous rivals Chrysler and General Motors mainly to produce a car that will use less energy, cause less pollution. Diageo also contribute to a sustainable platform across its range of products through its Sustainability and Responsibility strategy. As part of this strategy, Diageo focusses on the benefits of alcohol in the society, preserves the natural resources and promotes good governance. Additionally, encouraging good drinking habits and working collaboratively with other stakeholders to combat the misuse of alcoholic drinks is of key importance in Diageos strategy. Diageo also concerned about the fact that most of its resources it uses are scarce. As a result, to contribute effectively to its environment, more water efficient, reduced use of carbon dioxide and innovative forms of packaging that is sustainable to the environment were adopted. However, what distinguishes Ford and Diageo on the sustainability issue is that Ford mainly focusses on the use of renewable and recyclable materials to undertake its production while Diageo mainly places emphasis on its community and how to promote res ponsible drinking as part of its sustainability programme. Conclusion To conclude, it is important to note that both businesses are operating in a globalised world where economic activities are very dynamic. Even if they operate in completely different lines of products, their global strategies should be similar in the sense that they have to study and react to any changes that definitely occur on this ongoing global business environment. PEST and SWOT analysis must be regularly conducted so as to analyse the changes occurring and to develop the right strategies that will strengthen the position of each business and eventually ensure sustainability in their performance. b) Introduction According to (Worthington 2003, p. 466), in a global, fast changing competitive environment, accessing international markets have become increasingly important for companies to benefit from reduction in costs and to increase their demand. Globalisation has brought about a new competitive landscape referred to as hypercompetitive markets where companies face enormous threats from their peers. So, accessing international markets has become the strategic instrument for many companies to ensure their further development. As highlighted by the OECD (2004), by moving to international markets bring about a host of opportunities such as economies of scale and technological know-how. As a result, almost every firm, be it automobile industry or alcoholic industry, are engaging their business outside the boundary of their home country. This is the case for Ford and Diageo which are deeply integrated in the process of internationalisation. The development of strategic attributes represents the c entrepiece of the internationalisation process by which a company build its position in the market. There are different modes of entry in international markets. It is argued by Root (1998) that the choice of entry mode is a crucial strategic decision for multinational firms. It was also pointed out by (Root 1998, p.15) that once a firm has set its foothold in the international markets, the modes of entry decisions will change in fairly predictable fashion. According to Hill (2007, p.486), firms are engaged in exporting when they have just started to expand their business globally and will shift to other modes in the future. Joint venture refers to an entity formed by two parties to carry out economic activities together. This is a popular form of market entry. Under licensing, an organisation gives another organisation with the right to use its intangible property in a specified geographical area for given amount of time by paying some amount in return, known as the royalty fee. In a wholly owned subsidiary, 100 percent of stock is owned by the firm. According to (Hill 2007, p.493), the firm can start a new business in that country known as greenfield investment or it can take over another business in the host country. The proliferation of mergers and acquisitions (MAs) were mostly fuelled by globalisation and increased competition. MAs are created by firms mainly to increase their global reach and competitiveness. Modes of entry of the two companies Export was considered as an indispensable complement to the development of the automobile industry, but usually the manufacturer designs a car with its home country in mind. Initially, ford was engaged in the export of cars to Europe, but with high transportation costs and tariff barriers, it started operation in Manchester. This marked the global expansion of Ford. Fords entry in the international market corresponds to a great extent by the great waves of international mergers and acquisitions. It had many alliances with local and overseas companies. The intention behind Fords collaboration with other automobile companies in the product development was mainly to share costs. It acquired hertz and Jaguar in 1987 and 1990 respectively. Its 100% stake in Hertz in 1994 clearly shows Ford as a wholly subsidiary. It also acquired the BMW and Land Rover and expanded to China under the form of joint venture. The ChanganFord then became operational in 2003 with the production of Fiesta. In 2 005, it made several acquisitions mainly reacquisition of Visteons 23 to protect its supply of components. By 2009, the automobile industry became a network of collaborative arrangements. So, we can say that ford is a growing company expanding into the global automotive market. Moreover, another factor that can classify ford as a global company is that it is engaged in the production of a standardised vehicle, which can be sold in multiple markets. According to WILKINS and HILL (1964), Fords trajectory can be seen as a model especially to the high position that it occupies in the industry and its allegedly outstanding process internationalisation. Ford is a pioneer in the automobile industry given the vast number of overseas manufacturing it handles and also since the very beginning of its operation it had developed strategies that were applicable worldwide. In addition, Ford source suppliers and choose assembly locations depending on costs. An increase in competition in the automobile industry has further increased the quest to reduce costs. The intention behind Fords collaboration with other automobile companies in the product development was mainly to share costs. The production system at Ford was backward integrated. Ford possessed rubber plantation in the amazon basin. Outsourcing of materials and components were the main trend for the past 30 years. The main objective behind this was to be cost effective and more flexible in its operations. The executives at ford have in mind to implement a strategy that involves three important elements such as globalisation, reengineering and market expansion. They are to develop vehicles platforms that can serve the needs of different markets. The objective behind this is a reduction in design and product development costs, to avoid repetitions and inefficiencies and to continue maintain their activities globally. Furthermore, Fords market share increased from 14.2% in 2008 to 16.5% in 2011 in the US. It is also a leader in other markets such as Canada with market share of 17.1%, Turkey with 15.8% amongst others. The high market share enables it get competitive advantage over its peers and as such it can increase its bargaining power and makes it a global company. The operational network of Ford is a highly diversified one with a variety of sectors such as assembly facilities, distribution centres and warehouses. It also has about 11,790 dealerships worldwide. In addition, in order to increase its production capacity, ford is investing in other countries mainly china, Thailand and India. This diverse range of operations enables it to meet the needs of customers round the world profitably. Similarly in the alcoholic drink industry, the creation of the global economy at the end of the 1960s helped to boost up the consumption of alcohol consumption and the expansion in sales in new geographical markets. Improvement in technologies captured scale economies which then translated in more effective distribution of alcoholic drinks. Mergers and acquisitions in this industry arose mainly because of competition. The large companies were competing mainly in the local market by producing a single product but along a portfolio of brands. The stagnation of the western market and increasingly global competition, firms felt the need to engage into mergers and acquisitions. In 1997, Diageo company following the merger of Grand Metropolitain and Guiness. The result of this merger was attributed not only to get the ownership of successful brands but also the rationalisation of costs. This merger has led to a complete rebranding and reimaging of the company. It took over the wine busines s of Seagram in 2001. Diageo made several acquisitions mainly with the Chalone Wine Group and the Whiskey business of Bushmills in 2005, Rosenblum Cellars a US firm producing wine in 2008. In 2006, Johnnie Walker Blue Label and King GeorgeV Edition made its appearance in duty free channels of Europe. In 2008, Diageo was involved in a licensing agreement with Korea to conduct its operation in the country and it also got involved in a joint venture in the same year with Namibia Breweries. Diageo was also engaged in partnership. Moreover, what makes Diageo a global company is that it is involved in several acquisitions to expand its market. Recently, it has invested about  £ 1billion to establish a market in Africa. Moreover, in order to meet the growing demand for Vodka in Vietnam, Diageo has acquired a stake of 45.52% in June 2012 Halico. By taking over other companies around the world enable Diageo to increase its market position. Moreover, its wine market has experienced high gro wth recently. For instance, in 2011 the market grew by 3.1% and it is expected that there will be an increase of 17.9% in 2016 from that of 2011. 65% of the wine market is in Europe which helps the company increase its presence in the market. Furthermore, Diageo has 106 production facilities in different countries like the UK, Ireland, Italy, the US, Canada, Jamaica, Australia, and Philippines. This wide range of production facilities situated in different countries provides Diageo with the opportunity to cater for the needs of the market more efficiently. So we can see that Diageo company is highly polarized between different markets of the world such as North America, Western Europe, Eastern Europe, Africa, Latin America, and most of Asia Pacific. By making a presence in these markets, Diageo was able to gratify the benefits of scale economies and contribution. As per the Financial Times, Diageo formed part of the 150 largest companies in the world in 2008. This indeed makes Diage o a global company. We can say that Diageo has a specific strategic direction which has enabled it to achieve success in the European markets, established a foothold in North America and other international markets and gain a global recognition in Asia- pacific. The strategy of Diageos included selective acquisitions of popular brands coupled with a strong customer base and retaining current brands. Conclusion Hence, being both global, create conditions for both companies to become highly vulnerable to any slight change in the global economic environment. Following the recent economic crisis, Ford Company has faced severe downturn in Europe with a drastic fall in sales which seems to have no end in sight to the slump which is of great concern to the economy. As per the financial times in September 2012, Ford had experienced a fall of 29 per cent in its sales in Europe and a slowdown in the market for the 11th consecutive month. This has led to a fall in its market share by 1.6 percentage points to 6.5 per cent. According to the chief executive officer of ford, the only way ford to restructure its business and continue its investment is to cut production capacity to keep with demand. This in turn entails closing one of its plants to reduce costs. Last October 2012, ford has decided to close two plants in the UK which it hoped to improve the profitability of the company amid of the crisis. O n the other side, Diageo seems to be less affected by the economic crisis because alcoholic drinks have inelastic demand compared to cars. The recession usually causes consumers to cut their demand of luxury items first and in the long run may attempt to reduce their consumption of drinks. So, I believe that global changes might have less adverse effects on Diageo as compared to Ford.